Tangrams Strategy & Effectiveness Awards, Bronze, Other Digital Solutions, 2018
7-ELEVEN, a chain of convenience stores, encouraged Taiwanese consumers to make in-store donations towards its fundraising efforts by creating a donation box that clapped whenever a contribution was made.
Entirely unstaffed convenience stores have become a realistic possibility in Japan after the country’s Ministry of Economy, Trade and Industry (METI) announced the success of a pilot project that involved many of Japan’s leading ...
BANGKOK: Convenience store 7-Eleven is rolling out artificial intelligence technology, including facial recognition, across all its 11,000 stores in Thailand in a move described as “unique in scope” because of how frequently consumers ...
Direct Marketing Association - US, Silver, Best Loyalty or Retention Campaign, 2017
SAQ, a corporation responsible for the trade of alcoholic beverages in Quebec, increased participation rates in its SAQ Inspire programme by producing a multimedia campaign across Canada to help explain the programme and gain customer insight.
This case study describes how 7-Eleven Malaysia, the convenience store chain, created a year-long social campaign to reward consumers for creative participation with the brand, and helping to reposition it as young and engaging.
This case study describes how 7-Eleven Malaysia, a leading Slurpee retailer, ran a 2-day event, BYO Cup Day, that increased sales and awareness through a social campaign that amplified the impact of the on-ground event.
Ed Garey and James Johnstone, ESOMAR, Qualitative, Paris, November 2015
This paper, which includes a case study from Shell, the energy company, offers tips on how to pick key insights out of the mass of data-driven possibilities available and effectively sell these insights within and outside the business.
Matthew Philip and Rachael Lake, Institute of Practitioners in Advertising, Silver, IPA Effectiveness Awards, 2018
Starbucks, a coffee company and coffeehouse chain, engaged with UK customers by launching a social media campaign across a number of years, which saw it make its cups an icon and launch a series of events.