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Case Study

This case study shows how Intersport, a sports retailer, successfully launched its new running collection by enticing Czech consumers to run and share their routes in order to win growing discounts in-store.

News

MUMBAI: Myntra, India's largest fashion e-commerce portal, publishes close to 50,000 pieces of fresh fashion content every year, as nearly half of adults in urban India – some 200m people - are consuming some form of content online for at ...

Article

This article explains how Myntra, India's most popular fashion e-commerce portal, uses content marketing and influencers to build brand awareness and boost conversions.

Opinion

Fabindia is a remarkable brand that has, in fact, become a Harvard Business School case study. On one level, it is ranked as India's largest retail fashion brand, well ahead of global competitors like Zara and Levi's – a cult brand, built on the ideas of ethnic pride, sustainability, respect for craftsmanship and commitment to society.

Case Study

This case study describes how the shoe brand Dune redesigned its stores to bring a 'wow' factor, drive footfall and communicate its fashion credentials alongside its affordability with allusions to the catwalk that drew focus to the product itself.

Article

This Company Profile from Euromonitor provides key details and analysis of H&M Hennes & Mauritz, the owner of brands such as H&M, COS, and & Other Stories.

Case Study

This case study details how Reitmans, a retailer of women's clothing, repositioned its brand to appeal to a younger target without alienating its core customers in Canada.

Research Paper

The focus of this paper is on levels of service failure and recovery strategies in relation to UK online fashion retailers.

Case Study

This case study details how REI, a US retail and outdoor recreation services company, raised awareness for the country's forest trails through video.

Case Study

This case study describes how Millers, a fashion retailer, drove awareness and engagement to increase sales in the Australian market.

Case Study

This case study details how Mark's, an apparel and footwear retailer, used data-driven marketing to drive sales in the Canadian market.

Article

This annual report by J Walter Thompson Intelligence investigates the trends and emerging consumer behaviours set to shape marketing globally in 2017.

Case Study

This case study describes a loyalty app created by fashion retailer Gap in Europe, which moved customers away from blanket discounts by offering highly personalised communications.

Article

This event report addresses how Lane Bryant, the fashion retailer specialising in plus-sized apparel, found its purpose and shifted popular perceptions.

Case Study

This case study looks at how the sports retailer Intersport launched a campaign in the Czech Republic to attract amateur runners to the brand by giving discounts to those who ran in the shape of a logo and posted it on social media.

Article

This event report outlines how REI, the outdoor goods retailer, has boosted its brand by turning its underlying brand beliefs into concrete marketing programs.

Case Study

This case study shows how Wildcraft, an outdoor gear brand, increased sales in India by using a location-based digital content campaign.

Case Study

This case study describes how Ziera, the New Zealand women's footwear brand, repositioned from its comfort over style history, into a smart, empowering choice that embraced both style and comfort.

Case Study

This case study explains how online retailer Zalando used micro-targeting to make people living in small towns and villages feel special - and increase sales.

Case Study

This case study describes how REI, a US outdoor goods manufacturing co-op, invigorated the brand by encouraging shoppers to spend the biggest shopping day of the year outdoors.

Article

This article argues that marketers should not view e-commerce and brick-and-mortar as distinct and separate - using the example of US fashion retailer Kenneth Cole, it shows that consumers expect a seamless experience.

Case Study

This case study describes how Stylight, the online shopping platform in Germany, got itself noticed by turning a fashion magazine into a shopping tool with the help of a mobile phone.

Case Study

This case study describes how Netshoes, Latin America's largest e-commerce firm in sporting goods, increased the conversion rate and drove online and via app sales by sponsoring free mobile browsing in Brazil.

Article

This Company Profile from Euromonitor provides key details and analysis of Fast Retailing Co Ltd, the owner of brands including Uniqlo and Comptoir des Cotonniers.

Article

This Company Profile from Euromonitor provides key details and analysis of Under Armour. Included is a strategic evaluation with key facts about the US company, competitive positioning against comparative brands, and assessment of its position in the clothing and accessories market.