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Radio audiences

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Article

This article details how audience measurement methodologies are adapting to the growth of digital access in a range of media, including TV, radio, print and out of home.

News

MELBOURNE: As debate about diversity in the media and advertising continues in Australia, new research by Mumbrella has revealed that 73.9% of breakfast radio personalities across Australia's five biggest cities are male.

Article

This article explores the current writing and thinking on the effectiveness of radio, a medium with inherent persuasive strengths and a track record of strong RoI.

Article

This article explores the current reading and thinking on the topic of radio/audio audiences, a group that has undergone significant change as technological advances have broadened access points.

Article

This report describes a recent project by Radiocentre, the industry body for commercial radio, looking into the potential effectiveness of radio ads.

Article

This article explores how to formulate an effective advertising strategy on radio, a medium with a historical link to both public broadcasting and branding, and one of the most widely used.

Article

This event report describes the growing importance of audio content, with its unique potential for reach and concentrated engagement.

Case Study

This case study demonstrates how BBC 1Xtra, a digital radio station for 15-24-year olds, particularly from ethnic minorities, has found an audience-led strategy to maximise the potential of existing assets on air, online and with ongoing outreach.

Case Study

This case study describes how Global, a radio station network, used listener research to drive an uplift in advertising sold through their digital advertising platform DAX by retaining existing and acquiring new clients.

Article

This short article compiles statistics on media consumption, based on data from GlobalWebIndex.

Article

This study demonstrates that radio still has a large impact in medium and small markets, speaking to a big and qualified audience of employed listeners across age groups and backgrounds.

Article

This survey shows how American music consumption remains high as 91% of the population listens to music; however, the way listeners access music is changing as streaming surges and interest in live music grows.

Article

This report builds on the work of the Q1 2015 Total Audience Report by analysing and comparing patterns of media usage amongst adults of different ages, races and ethnicities.

Research Paper

This paper assesses radio audiences in Venezuela, and argues that this often under-valued channel deserves more attention.

Article

This report argues that measuring audience behaviour across platforms remains a problem for media agencies because the industry lacks common basic metrics, and demonstrates totalising methods to gain a clearer view of media behaviour over Q1 2015.

Article

This report provides evidence on why the power of radio is still strong and demonstrates how radio can provide advertisers with qualified consumers close to the point of purchase.

Article

This article summarises how to best use radio as an advertising channel. Around US$36 billion will be spent on radio advertising in 2014 - about 6.7% of major media adspend globally.

Article

This article gathers together data and insights from USA TouchPoints on how consumers are using media in the United States.

Article

This paper compiles USA TouchPoints data on adult female media use, parent-child TV co-viewing, radio habits among mothers, media "multitasking" among males and digital usage among parents.

Article

Radio audiences are the focus of this chapter of From Prime Time To My Time and includes a history of the medium, particularly in USA, UK and Japan.

Research Paper

Until 2005, the precision of radio audience indicators was estimated by formulae based on normality assumptions, which are not strictly verified in the case of empirical surveys with complex plans.

Research Paper

This paper describes the findings of a field test in Belgium whereby radio was measured in a unique nation-wide sample using both the standard seven-day diary system and the GfK Eurisko radiometer with the same individuals.

Article

This report discusses and provides information on the growing trend for traditional broadcasters of TV and radio in the U.S.

Article

Nick Hewat, sales director at Virgin Radio, provides a run-down on the rapidly converging medium - radio.

Article

Radio diaries have been used as a tool to record listener behaviour since the 1930s, largely because they offer the advantage of allowing for the measurement of activity over a period of time rather than within an individual time spot.