Explores how the increasing popularity of podcasts is presenting new opportunities for advertisers, including a chance to access hard-to-reach audio audiences that are highly engaged, and explains how brands must clearly indicate their presence to avoid overstepping editorial boundaries.
Kantar is expanding its entertainment panel services to cover consumer behaviour and attitudes to podcasts for the first time, a development that has the potential to help boost programmatic audio spending.
Broadcast giant iHeartMedia, which operates 850 radio stations in the US and has a thriving podcast business, plans a global launch of at least six hit podcast shows that will be translated into several major non-English languages.
The world's largest audio streaming service by users, Spotify, is the leader in the space with a host of new features, but a new book sheds light on one of its unsuccessful features, and the ways in which the secretive company works.
Highlights some of the most pressing opportunities and challenges for media owners from the 2019 Cannes Lions, and features an interview with Jeffrey Katzenberg, founder of mobile video start-up Quibi.
Spotify continues to dominate the global music streaming industry, but Amazon is gaining momentum, adding subscribers to its own music streaming service at a faster rate than its rivals, which also include Apple and Google.
India’s audio market is undergoing a renaissance as music streaming and podcasting take off, giving brands new opportunities to reach consumers and to target them more closely based on factors such as mood and interests.
Barack and Michelle Obama’s production company, Higher Ground, has formed a partnership with Spotify to produce exclusive podcasts for the Swedish audio-streaming platform’s global user base of hundreds of millions.
Podcast adspend hit $479.1m in the United States last year following annual growth of 53%, and should top $1bn by 2021, according to a report by the Interactive Advertising Bureau (IAB), the trade body, and PwC, the professional services firm.
US sports channel ESPN is experimenting with a teen-focused NBA broadcast on the platform’s app that reflects traditional sports’ pivot to viewing experiences more similar to the game streaming platform Twitch.