Explores how the increasing popularity of podcasts is presenting new opportunities for advertisers, as podcasts present them with a chance to access hard-to-reach audio audiences that are highly engaged, and explains how brands must clearly indicate their presence to avoid overstepping editorial boundaries.
GLOBAL: For several years the advertising industry has obsessed over viewability metrics, but it may need to be rather quicker in adjusting to a world in which these are irrelevant as people spend more of their time in screenless digital ...
The continued growth of streaming audio platforms and the rise in the use of voice assistants are creating opportunities for brands to communicate with consumers digitally, outside of any visual reference.
SYDNEY: Australian media agencies are showing increasing interest in audio advertising, especially the range of options afforded by digital and the possibilities offered by cross-platform buys, according to new research.
NEW YORK: Brands seeking to generate “long clicks” with their digital-audio advertising should consider factors such as storytelling, solo voiceovers and using music, according to research from Pandora, the streaming platform.
Stephen Whiteside, Event Reports, 4A's Strategy Festival, September 2017
Pandora, the digital-audio streaming service, noticed a widespread failing among advertisers when it came to reaching users of its platform, and so conducted several studies aimed at establishing some best practices.
NEW YORK: Slate Group’s podcasting network, Panoply, will focus on selling audiences rather than individual episodes to brands, as its partnership with Nielsen brings the veteran podcast publisher new ad capabilities.
Brian Carruthers, Event Reports, IAB Sound Investment, July 2017
This event report explores how audio is changing the way brands must present themselves; voice-activated assistants and searches are growing and users are moving away from screens to use the internet and, ultimately, to make purchase decisions.
This report summarises the data stored in Warc's Adspend Database, which tracks advertising expenditure for eight media in 96 individual markets back to 1980. The report outlines major shifts in the allocation of advertising budgets by media channel and global region.