Qualitative research
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Article • WARC Best Practice, January 2018
Case Study • Ruth Lim, WARC Awards, Shortlisted, Effective Social Strategy, 2018
Case Study • Archana Iyer, WARC Awards, Shortlisted, Effective Social Strategy, 2018
Case Study • Shubhrojyoti Roy, Anish Dasgupta, Sourav Ray, Sarthak Ranka, WARC Awards, Shortlisted, Effective Social Strategy, 2018
Case Study • Ali Cheikhali, WARC Awards, Shortlisted, Effective Innovation, 2018
Case Study • Joe Smith, WARC Awards, Shortlisted, Effective Innovation, 2018
Case Study • Tahaab Rais, WARC Awards, Shortlisted, Effective Innovation, 2018
Case Study • ARF Ogilvy Awards, Silver, 2018
Case Study • ARF Ogilvy Awards, Gold, 2018
Case Study • ARF Ogilvy Awards, Gold, 2018
Case Study • ARF Ogilvy Awards, Bronze, 2018
Case Study • ARF Ogilvy Awards, Bronze, 2018
Case Study • ARF Ogilvy Awards, Silver, 2018
Case Study • ARF Ogilvy Awards, Gold, 2018
Case Study • ARF Ogilvy Awards, Gold, 2018
Case Study • ARF Ogilvy Awards, Bronze, 2018
Case Study • ARF Ogilvy Awards, Silver, 2018
Case Study • ARF Ogilvy Awards, Bronze, 2018
Case Study • ARF Ogilvy Awards, Grand Ogilvy, 2018
Article • Rhiannon Price, Admap, March 2018, pp. 17-19
News • 02 March 2018
Research Paper • Maria Lagomarsino and L. Suzanne Suggs, Journal of Advertising Research, Digital First, February 2018
Case Study • Design Business Association, Grand Prix, 2018
Case Study • Design Business Association, Bronze, 2018
Case Study • Design Business Association, Silver, 2018
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Article • Sam Peña-Taylor, Event Reports, Mindshare's trends report, January 2018
Media agency Mindshare identifies five broad trends that are currently shaping the marketing world and which marketers will have to address in the coming 12 months. -
Article • IAB Europe Research Awards, Highly Commended, Digital Advertising Formats, 2017
This paper reveals the findings of a global study into the behaviours, attitudes and responses to advertising of Generation Z to help marketers understand how to effectively engage them. -
Article • Maria Alejandra Velandia and Gabriela Parias Rojas, ESOMAR, Latin America, April 2017
This paper describes research for Pernod Ricard, the alcoholic drinks company, investigating Colombian consumers' online path to purchase of liquor and spirits brands. -
Article • ARF Experiential Learning, ARF Annual Conference 2017
This paper analyses US research data to explore the nature of the millennial psyche in relation to purchasing trends across wearable technology. -
Article • WARC Trends, Toolkit 2017
This article, taken from the Warc Toolkit 2017 report, explores how developments in virtual and augmented reality are offering new and increasingly viable ways for brands to emotionally engage with consumers. -
Article • TNS, WARC Exclusive, April 2016
This article reveals how Nike, the sportswear brand, successfully adapted its core brand proposition of 'Just Do It' to very diverse cultures.