MRS Awards, Finalist, Jeremy Bullmore Award for Creative Development, 2017
Capita plc, a British business process outsourcing company, used interviews and group discussions to identify whether the British Army's 'This is Belonging' campaign was resonant with diverse audiences.
MRS Awards, Highly Commended, Applications of Research, 2017
The Home Office's Research, Information and Communications Unit (RICU) conducted research into the development and refinement of a successful behaviour change campaign in relation to Indecent Images of Children in the UK.
This article collects current thinking and reading on focus groups and workshops as a method for gathering insights: a highly effective and in-depth approach, focus groups can reveal emotional, implicit and non-verbal thought processes.
Weiwei Zhang and Rebecca Chen, ESOMAR, Asia Pacific, May 2017
This paper explores how to apply design thinking elements in the process of creating meaningful service experiences among different customer touchpoints in the Chinese market for beauty products and apartment positioning.
MRS Awards, Finalist, Public Policy/Social Research, 2016
This paper describes research conducted by Community Action on Dementia (CAD), a UK charity that wanted to develop services tailored to the needs of dementia sufferers, enabling them to live well despite their condition.
Anke Bergmans, Arjen Van Ulden and Edith Nijenhuis, ESOMAR, Qualitative, November 2016
This paper describes some of the creative research methods used in a project for the Dutch Tax and Customs Administration (the tax authority), which wanted its employees to understand taxpayers and encourage more of them to submit their tax declaration themselves.
This case study shows how Sport England used the flow of quality insight to decision makers, partners and the consumer (and back) to make for a deeper understanding of women and change the way the organisation works with them.
Sandeep Dutta, ESOMAR, Qualitative, Paris, November 2015
This paper explains how 'grey' emotions can act as triggers to consumption or to an enjoyable post-purchase experience, as well as how qualitative research can provide tools to better tap into these emotions.
Abhijit Patnaik, Raji Bonala and Misha Mathew, ESOMAR, Qualitative, Paris, November 2015
This paper discusses a research project that focused on the Indian ecommerce industry and uncovered consumers' implicit and explicit motivations, keyed to their Western influences and their native culture.