This article considers the current thinking and reading on the subject of newspaper audiences, an evolving and complicated demographic that must now be measured across the channels on which news is read.
Ian Gibbs, WARC Best Practice, March 2017
This paper describes how brands can plan a media strategy and maximise effectiveness with newspapers, or, more broadly, newsbrands that now enjoy enhanced reach as audiences increasingly access news online.
News Corp, the media and information services company, reported strong paid digital subscriber growth at its flagship titles during the past quarter, as its CEO reaffirmed a commitment to quality, and repeated calls for tech giants to pay a ...
Data for 12 key markets from WARC’s International Ad Forecast show that total print ad revenue – across newspaper and magazine publishers – has more than halved between 2009 and 2017, and is projected to dip by 6.4% to $44.5bn this year.
GLOBAL: News publishers, hard hit by the switch to digital and a loss of print advertising revenue, are exploring new business models as they seek to counter a global loss of £28bn in revenue over the past five years, according to a new WARC ...
LONDON: UK publishers witnessed 5.6% growth in total digital revenues in 2017 compared to 2016, with the increase largely fuelled by 27% annual revenue growth in display advertising, a new study has revealed.
SYDNEY: The Sydney Morning Herald has seen a decline in the number of unique users of its website over the past year but it remains ahead of its digital news rivals in terms of ‘stickiness’, according to the latest Nielsen Digital ...
WASHINGTON, DC: The US capital’s paper of record, the Washington Post, has completed a second consecutive year of profitability, and plans for expansion in 2019, according to an internal memo to staff.
MOUNTAIN VIEW, CA: Google is scrapping its policy of requiring publishers to provide a minimum of three free articles a day via Google Search and Google News before people were asked to pay for content.
LONDON/OXFORD: Although consumers continue to value online news brands, especially in an era of “fake news”, many see little point in paying for their content, yet new research suggests there are effective ways of encouraging consumers ...
This report examines the long-term effects of advertising in six different media channels: TV, print, out of home, online video, radio and online display, through an analysis of 504 campaigns across 29 advertisers.
Andrew Challier and Nick Pugh, Ebiquity, 2018
This report explains how to measure 'responsible ROI' and examines the short-term ROI of six different media channels: TV, print, out of home, online video, radio and online display, through an analysis covering 11 sectors and over 1,950 campaigns.