Get a demo Do I subscribe? News sign-up

Magazine effectiveness

Search in

Show only

Date Range

From
To

Search within

Industry Sector

Brand

Country

Source

187 results found
Sort by

Case Study

This case study shows how Daman, a health insurance brand, increased brand equity in the UAE using an educational campaign about vitamin D deficiency.

Case Study

This case study explores how Stylight, an online fashion shopping platform, launched a national campaign in Germany to enable German women to scan any item in the fashion magazine and buy it directly through Stylight.

Case Study

This case study describes how Daman, a health insurance company in the United Arab Emirates, used innovative printing technology to give the population some much-need vitamin D.

News

SYDNEY: Achieving transparency in advertising is a perennial problem, believes Sunita Gloster, CEO of the Australian Association of National Advertisers (AANA).

News

HOLLYWOOD, FL: Marketers and publishers must double down on their efforts to support high-quality content in the face of "fake news" and "clickbait", a leading executive from Condé Nast has argued.

Opinion

According to Luther Van Dross and Janet Jackson, the best things in life are free. There's a lot of evidence out there to support this.

Case Study

This case study describes how Daman, a health insurance company in the United Arab Emirates, used innovative printing technology to give the population some much-need vitamin D.

Case Study

This case study describes how Certsure, a market-leading umbrella company for electrical certification in the UK, created a refreshed brand to deal positively with a merger and maintain member numbers.

Case Study

This case study describes how Octasa, a branded medicine for treating ulcerative colitis (UC) in the UK, used a communications campaign to break out of an undifferentiated market and become the prescribed drug of choice.

Case Study

This case study describes how Stylight, the online shopping platform in Germany, got itself noticed by turning a fashion magazine into a shopping tool with the help of a mobile phone.

Article

This event report considers the latest response to the influential Byron Sharp book 'How Brands Grow', in which he argued that the main thing that matters for brands is getting noticed.

Case Study

This case study describes how the American chocolate bar Snickers' "You're Not You When You're Hungry" campaign reinvigorated a classic brand and became part of the public consciousness.

Article

In this event report Condé Nast presented seven 'deadly sins' and seven 'golden rules' of magazine publishing.

Case Study

This case study describes how HCL Technologies, a number-four IT service provider in India, created a peer-to-peer content platform to expand its reach globally.

Case Study

This case study shows how Epiphone, the American guitar brand, launched a new signature Gibson Les Paul in Germany with a Shazam challenge to engage guitar players.

Case Study

This case study describes how Johnnie Walker repositioned itself in the post-Global Financial Crisis (GFC) luxury category by subverting the norms of deluxe whiskies and emphasising its credentials.

Research Paper

The current study applied a “mixture-amount modeling” statistical approach—used most often in biology, agriculture, and food science—to measure the impact of advertising effort and allocation across different media.

Case Study

This case study shows how Royal Mail MarketReach built support for using advertising mail, in order to drive a significant increase in mail volumes.

Case Study

This case study demonstrates how BT Sport, the television channel, promoted its exclusive access in the UK to show UEFA Champions League football to grow subscriptions from independent pubs.

Case Study

This case study demonstrates how Karma Nirvana raised awareness of honour-based violence in the UK public and political sphere with a packaged magazine campaign.

Case Study

This case study describes how Erste Corporate Banking (ECB) was launched as a new sub-brand to Ceska Sporitelna, the largest retail bank in the Czech market, with a long term content strategy.

Case Study

This case study shows how Clinique, a global premium skincare brand, launched two new products into the Australian market, cementing the brand as a leading skincare innovator.

Case Study

The case study talks about "The Gentlemen's Wager" – Johnnie Walker Blue Label's first centrally executed global digital campaign which was activated from August to November 2014 across 24 countries globally and eight countries in Asia.

Case Study

This case study describes how Crocs, a casual shoe brand, used its signature design to reinvent itself as a fun brand, and reignite consumer love.

Case Study

This case study shows how Gillette, a razor and personal products manufacturer, used a candid camera campaign to increase sales in India.