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Article

This article details how audience measurement methodologies are adapting to the growth of digital access in a range of media, including TV, radio, print and out of home.

Article

This event report explains how NME, the music magazine, has adapted to the digital age by focusing on digital and making its print magazine free.

Article

This event report covers publishers' tactics for overcoming the internet's undoing of demographics and curation, and how, where, and why content should be served.

Article

This event report shows how 1843, a style and culture magazine published by The Economist Group, used digital insights to build its strategy both offline and online.

Article

This short article compiles statistics on media consumption, based on data from GlobalWebIndex.

Article

This article summarises the best ways to use magazines as an advertising channel, including measurement and future developments.

Article

'Magonomics' analytics suggests that brands should reconsider magazines as a media choice and increase ad investment.

Research Paper

This study’s objective is to examine whether higher interactivity enabled by a mobile magazine increases message involvement and attitude toward the magazine.

Research Paper

This article examines the state of newspapers and consumer magazine print advertising as reflected in the public research literature over the past 50 years.

Article

This briefing offers an overview of the history, theories and key trends related to Magazines.

Article

Geoffrey Precourt, Warc's U.S. editor, reports from the 4A's annual Leadership Conference, Transformation 2010.

Article

WARC's U.S. Editor Geoffrey Precourt reports from the opening session of American Magazines 2008, a conference co-sponsored by the Magazine Publishers of America and American Society of Magazine Editors.

Research Paper

When an advertiser looks at a media flighting plan, it would be reasonable to expect that they could identify a specific the point in time at which their selected media delivers their brand communications to their audience.

Article

This article (translated from the Japanese for WARC) discusses the major economic and advertising trends in Japan's newspaper, magazine and free press sectors during 2007 and early 2008.

Article

The men's magazine market has a history of innovation as a whole, but the category has yet to witness the launch of truly effective online brand extensions.

Article

Jack Kliger, president and CEO of Hachette Filipacchi Media US, is a passionate believer in the future of magazines.

Research Paper

Arbitron and Time Inc. are considering technology-based measurement to capture magazine readership, possibly as an enhancement to Arbitron's Portable People Meter (PPM) measurement.

Article

Candis is a popular monthly women’s magazine based in the north-west of England. In 2001 it switched from door-to-door distribution to subscription only sales.

Research Paper

The Involvement Index, presented at WAM 2002, has been embraced as a breakthrough, enabling qualitative data to be effectively incorporated into the planning and buying process and sparking debate over the best ingredients for the Index, along with lingering questions as to the quantifiable impact of reader involvement on ad recall.

Article

One of a number of expert reviews of the U.S. media scene produced in March 2003, and looking at 2003/4.

Article

This best practice piece covers the magazine sector. Magazines, it asserts are the most fragmented of media sectors and have been seen, since the arrival of commercial TV, as a support medium.

Research Paper

Knowledge Networks has tested a new approach to market research in the United States by using a random-digidial sample for panel recruitment and equipping panel households with a device connecting their television sets to the Internet.

Article

Responds to an article by Richard Jean (November 2001 CARF Newsletter) criticising Recent Reading as the method for measuring magazine readership.

Research Paper

Since the 1950s, the youth magazine Bravo has accompanied German kids through their adolescence, and is successfully present today on TV and the Internet.

Article

PMB 2001 readership results for magazines in Canada are soaring, compared with the 2000 survey. This is ascribed to change in method from TTB (through-the-book) to RR (recent reading).