The Lok Sabha elections are proving a good time for advertising and marketing in India, as political parties invest in every available channel in search of voter support and as media owners and brands latch onto the democratic process for a range ...
Peter Hirsch, WPP Atticus Awards, Highly commended, 2018
A high percentage of internet commentary, in particular on Twitter, is being generated not by human beings but by bots – software designed to automatically respond to human opinion – which have changed the political landscape, and created a new phase in communications and community.
Are advertisements endorsements? When editorial content begins to conflict with a brand’s stated values, is continued investment a gesture of tacit approval? Faris Yakob on whether communications can or should be decoupled from their political context.
Christopher Pich, John Harvey, Guja Armannsdottir, Mojtaba Poorrezaei, Ines Branco-Illodo, and Andrew Kincaid, International Journal of Market Research, Vol. 60, No. 6, 2018, pp. 589-610
This article presents a study of young voter engagement in relation to the EU referendum—a democratic vote on the United Kingdom's membership of the European Union.
In the midst of a turbulent week in British politics, as Prime Minister Theresa May battles to save her withdrawal agreement with the European Union, marketers in the UK have expressed alarm at the consequences of the country leaving without a ...
Cambridge Analytica, the now defunct political marketing firm accused of harvesting data from millions of Facebook accounts, reportedly logged users’ preferences for certain fashion brands to target them with pro-Trump messages during the US ...
Politicians who turned up the heat on Mark Zuckerberg over privacy and leaked-user information seem to have no problem spending their campaign budgets on Facebook in a bid to win over voters, according to news reports.
What began as a riff on the commander-in-chief’s limited media diet and limited interest in policy nuance has now been adopted as a legitimate communications strategy by interest groups, a new report has revealed.
Edward Malthouse, Judy Franks and Ewa Maslowska, ESOMAR, Big Data World, November 2017
Discusses the current state and the future of TV ad models in the US, exploring how we can improve programmatic TV advertising outcomes, and providing evidence of the predictive power of various pieces of the data picture.