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Research Paper

This article examines what went wrong with pre-election polls for the 2016 U.S. presidential election and offers solutions to restore credibility to survey methods.

Opinion

What set the two main UK parties apart in June’s general election? Brian Jacobs explores the triumphs and mistakes of the two campaigns, during an election very different from what had come before.

Article

This Speaker’s Box looks at how authoritarian and populist regimes have made use of consumerism, focusing on Nazi Germany and the People’s Republic of China.

Article

This event report looks at how the Vote Leave campaign developed the clear messaging and specific targeting that helped it win the UK referendum in June 2016 on whether to leave the European Union.

Article

This article outlines the potential pitfalls facing brands that get involved in politics, based on recent examples and insights from the 4A's (American Association of Advertising Agencies).

Opinion

As the UK heads to the polls on Thursday, WARC's Alan Saywood explores why pollsters got the 2015 result so wrong, and asks what they must do to put things right and work toward the accuracy that the media and the public demand.

Article

This article explores the historical link between political research and opinion polling and suggests alternatives to the latter, which should however be approached with caution.

Research Paper

This Forum article considers the unsatisfactory results of pre-election opinion polling in the 2015 British general election and the BPC/MRS enquiry report into polling by Sturgis et al., providing a response from Ipsos MORI and associated researchers at King’s College London and Cranfield Universities.

Opinion

Appeals to identity have worked to bring about significant change in the political mood, but why did it work to such a degree? David Penn, of Conquest UK, asks whether marketers are thinking about the psychological overlap that allows people to identify with a cause.

Research Paper

This paper presents a new approach to capturing respondents' emotional drivers of behaviour through research involving free form text, using the example of the 2016 US Presidential election, and listing implications for the Asian market.

Article

This article explores how a voter sentiment tracker that used artificial intelligence to aid news coverage of the US presidential election called the surprise result early and correctly.

Article

This event report outlines how The Associated Press (AP), the news-gathering service, is fighting fake news – and how brands and tech firms can do the same.

Article

This event report outlines how data is becoming "political", with profound implications for electoral candidates, consumers and businesses alike.

Article

This event report explores Cambridge Analytica's program of research, data analytics and digital marketing during the 2016 US Presidential election.

Research Paper

This paper describes a project that used artificial intelligence to extract insights from conversations on Twitter about two political events in 2016: the US presidential election and "Brexit", the UK's withdrawal from the European Union.

Article

This event report outlines how The New York Times is seeking to build its brand at a time of considerable turmoil in the media industry.

Case Study

This case study describes how Cambridge Analytica, a UK-based data firm, affected Donald Trump's election chances against Hillary Clinton by identifying a group of previously democratic female voters who were persuaded with an ad spot about Trump's opponent, "Can't Run Her House".

Article

This event report outlines three perspectives on the UK's decision to exit the European Union, from the viewpoints of the charity, banking, and retail sectors.

Article

This article identifies five rules for marketers to navigate the post-Trump and post-Brexit landscape and shows how they can change their own messages to succeed.

Article

This event report discusses some of the challenges facing newsbrands, including the rise of "fake news", falling trust in media, ad fraud and questionable metrics from some of the main digital players.

Article

This event report outlines how CNN, the news network, is seeking to address some of the main problems with political polling, as exemplified by the US presidential election in 2016.

Article

This event report explores how the advertising industry is affected by, and affecting, the UK's exit from the European Union.

Case Study

This case study details how the Liberal Party in Canada won a majority in the 2015 federal elections by using online video.

Article

This event report outlines some of the steps being taken by NBC News in a bid to tackle the shortcomings of political polls - and to restore public confidence in this type of research.

Opinion

On October 30, 1938, Orson Welles famous radio adaptation of H.G. Wells's science fiction novel War of the Worlds  played on CBS Radio's weekly  Mercury Theatre on the Air  show.