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Contraceptives, family planning

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Case Study

This case study describes how Nexplanon, a long-term birth control brand in the US, used big data to approach new professional and consumer audiences with the campaign 'ARMOR up'.

Case Study

The case study demonstrates how Durex, a condom maker, created an online campaign to inform consumers in the MENA region of a new product.

Case Study

This case study describes how Durex, the condom brand, created a reality show with MTV to drive brand conversation and awareness, preference and market share in India.

Case Study

This case study demonstrates how Durex, the sexual well-being company, used Earth Hour to help change its perception to a fun and playful brand.

Case Study

This case study explains how Durex, the condom brand, successfully launched its new range of sex toys in the UK.

Case Study

This case study sets out how Durex, the condom brand, used a social media campaign around a global event - Earth Hour - to move its brand positioning from functional to playful.

Case Study

This case study sets out how Durex, the condom brand, created a short online video to coincide with a global event - Earth Hour - to move its brand positioning from functional to playful.

Case Study

This case study describes how Durex promoted its Performa condom in Hong Kong with a superhero called Performan.

Case Study

This case study outlines the launch of SKORE, a new condom brand, aimed at young Indian men who had a more liberated view on pre-marital relationships.

Case Study

Durex, the condom maker, used this campaign to reposition the product from being regarded as a necessary evil to one that was about sexual enhancement and in so doing make Durex a sex brand that people wanted to engage with.

Case Study

Okamoto, a condom brand sold in Singapore, faced significant challenges: a huge competitor, and a marketplace that views condoms as 'evil agents of promiscuity'.

Case Study

Until 2001 Carter Products Division, a division of Carter-Wallace, Inc., owned the world's largest condom brand, Trojan.

Case Study

The case study describes how, although brand leader, Durex had obtained an old fashioned image. The campaign objectives were to reverse this perception and recruit young condom users to the brand.

Research Paper

This study examines the possible influence of market and station variables and whether a TV station manager's personal ethics and social concerns influence the acceptance of AIDS prevention information.

Case Study

Clearblue is a 'pee on a stick' type home pregnancy test, made by Unipath (part of Unilever). The brand had excellent product characteristics, styling, packaging, brand name, strong geographical distribution and state of the art hormone detection technology.

Case Study

In 1995 Ogilvie & Mather received the brief to launch Unilever's fertility indicator Persona across Europe with one single TV commercial that could be shown Europe-wide.

Case Study

Low-budget 1995 campaign for the Health Education Authority to promote emergency contraception for the first time.

Research Paper

In Britain, family planning has for the past two decades been supplied by both specialised family planning clinics and by family doctors and people have had a free choice of source.