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Case Study

Diverse & Resilient, a non-profit organisation in Milwaukee, launched a new condom brand to educate teens on safe sex.

News

DELHI: The government of India has advised television channels to restrict the times at which condom ads can be shown, saying contraceptive commercials “could be indecent/inappropriate for viewing by children”.

Case Study

Durex, a condom brand, created ‘Do Not Disturb’, a mini-documentary on YouTube that filmed couples on holiday without their digital devices to associate the brand with couples connecting emotionally.

Case Study

Ansell, a global leader in protection solutions, built brand equity of its sexual wellness products in Brazil and the USA through a campaign going against preconceived notions of sexuality.

Case Study

Durex, the condom brand, increased usage among young people in India by launching a more discreet product.

Case Study

Condom brand Skore used TV, digital and events to redefine the category narrative and boost sales in India.

Case Study

Durex, a condom brand, launched its 'Orgasm for all' campaign in Spain, to promote its new 'Intense Orgasmic Gel' product by getting the coldest woman on earth to reach orgasm: SIRI.

Case Study

Yasmin, a contraceptive pill brand, increased sales in China by educating young people about safer sex in a country where the subject is taboo.

Case Study

Durex, a condom brand, launched a social media campaign across Africa to increase brand awareness.

Case Study

Durex, a condom brand, launched its Durex Jeans Campaign in India to engage millennials and promote its new Durex Jeans product by making audiences believe they were launching their own line of jeans.

Case Study

This case study describes how Nexplanon, a long-term birth control brand in the US, used big data to approach new professional and consumer audiences with the campaign 'ARMOR up'.

Case Study

The case study demonstrates how Durex, a condom maker, created an online campaign to inform consumers in the MENA region of a new product.

Case Study

This case study describes how Durex, the condom brand, created a reality show with MTV to drive brand conversation and awareness, preference and market share in India.

Case Study

This case study demonstrates how Durex, the sexual well-being company, used Earth Hour to help change its perception to a fun and playful brand.

Case Study

This case study explains how Durex, the condom brand, successfully launched its new range of sex toys in the UK.

Case Study

This case study sets out how Durex, the condom brand, used a social media campaign around a global event - Earth Hour - to move its brand positioning from functional to playful.

Case Study

This case study sets out how Durex, the condom brand, created a short online video to coincide with a global event - Earth Hour - to move its brand positioning from functional to playful.

Case Study

This case study outlines the launch of SKORE, a new condom brand, aimed at young Indian men who had a more liberated view on pre-marital relationships.

Case Study

This case study describes how Durex promoted its Performa condom in Hong Kong with a superhero called Performan.

Case Study

Durex, the condom maker, used this campaign to reposition the product from being regarded as a necessary evil to one that was about sexual enhancement and in so doing make Durex a sex brand that people wanted to engage with.

Case Study

Okamoto, a condom brand sold in Singapore, faced significant challenges: a huge competitor, and a marketplace that views condoms as 'evil agents of promiscuity'.

Case Study

Until 2001 Carter Products Division, a division of Carter-Wallace, Inc., owned the world's largest condom brand, Trojan.

Case Study

The case study describes how, although brand leader, Durex had obtained an old fashioned image. The campaign objectives were to reverse this perception and recruit young condom users to the brand.

Research Paper

This study examines the possible influence of market and station variables and whether a TV station manager's personal ethics and social concerns influence the acceptance of AIDS prevention information.

Case Study

Clearblue is a 'pee on a stick' type home pregnancy test, made by Unipath (part of Unilever). The brand had excellent product characteristics, styling, packaging, brand name, strong geographical distribution and state of the art hormone detection technology.