Article
•
Andrew Green, WARC Best Practice, June 2017
This article details how audience measurement methodologies are adapting to the growth of digital access in a range of media, including TV, radio, print and out of home.
News
•
17 January 2017
SYDNEY: The Australian Out-of-Home (OOH) industry reported a seventh consecutive year of revenue growth in 2016 and its top executive is bullish about the prospects for the year ahead.
Article
•
Matt Teeman, WARC Exclusive, December 2016
This article suggests five elements of the out-of-home ecosystem that will change in 2017, following 4.2% increase in OOH spend in 2016.
Research Paper
•
Daniel Cuende Alonso, ESOMAR, Congress, New Orleans, September 2016
This paper explores the applications of big data for new out-of-home measurement, using new technology to access new cost-effective methods of measurement.
Article
•
WARC Best Practice, July 2016
This article provides guidance and reading on what is possibly the oldest and most recognisable advertising medium, how it is adapting to the digital present and taking on the complexities and varieties of a continuously relevant medium.
Article
•
Naren Patel, WARC Exclusive, January 2016
This article outlines several of the key trends that will impact out-of-home advertising in the UK in 2016.
Article
•
WARC Data, December 2015, pp. 48-49
This short article compiles statistics on media consumption, based on data from GlobalWebIndex.
Article
•
Urey Onuoha, ANA Magazine, November 2015, pp. 14-16
This article describes how an increasing number of brands in America have turned to hand-painted mural adverts because they encapsulate the human element a billboard cannot provide.
Research Paper
•
Ori Stitelman, Blake Aber, Brian Dalessandro and Lauren Moores, ARF Experiential Learning, Audience Measurement, June 2015
This paper argues that using mobile location signal and desktop digital data can provide a robust and efficient methodology for analysing, targeting and measuring audiences exposed to OOH.
Article
•
Anna Griggs, Kinetic, February 2015
This article examines trends seen at the Consumer Electronics Show and how they will impact the out of home (OOH) channel.
Article
•
Andrew Green, WARC Best Practice, January 2015
This article explores the different ways out of home media can be used as part of the marketing mix, and explains how digital is improving its effectiveness and changing how it can be used.
Article
•
Geoffrey Precourt, Event Reports, Focus on Consumer Insight, May 2014
This event report discusses how PepsiCo, the food and beverage corporation, is reframing the role of marketing, based on examples from Nike+ to innovative forms of outdoor advertising.
Article
•
Research on WARC, Posterscope, April 2014
This article draws on a number of insight projects to explain the importance of smartphones in UK retail, and how they converge with out-of-home (OOH) advertising.
Article
•
Kinetic, January 2014
This report discusses the difficulty in determining and communicating the value of digital out of home advertising, and proposed three dimensions through which to assess value.
Article
•
Will Novosedlik, ANA Magazine, Fall 2013
This article looks at how outdoor advertising is experiencing a new relevance in the US, as highlighted by a campaign by Clear Channel, the outdoor advertiser.
Article
•
Kinetic, September 2013
This report considers how technological advances have affected out-of-home (OOH) advertising and explains five ways in which OOH communications have developed over time.
Article
•
Kinetic, June 2013
This article provides a summary of what Google Glass is, what expectations are for its uses and how it is likely to affect out-of-home (OOH) marketing.
Article
•
Kinetic, April 2013
This article summarises the implications that the development of social media might have for out-of-home (OOH) or outdoor communications.
Article
•
Kinetic, October 2012
This article summarises the use of interactivity in out-of-home (OOH) or outdoor advertising and challenges advertisers to reconsider how they communicate outside of the home.
Article
•
Lynn Russo Whylly, ANA Magazine, October 2012, pp. 67-70
The Out of Home (OOH) market in America is seeing steady growth, with a particular boom in the use of digital OOH.
Article
•
Chuck Kapelke, ANA Magazine, December 2011, pp. 5-6
Digital out-of-home advertising grew 16.3 percent in 2010, to $6.47 billion globally: more than five times the average for advertising as a whole.
Article
•
WARC Exclusive, The future of Out of Home media in the UK, Kinetic, July 2011
The Out of Home industry in the UK has had a prosperous history and adapted well to change in recent years through the application of high investment levels from media owners and attempts to be more accountable, measureable and flexible.
Article
•
WARC Exclusive, The future of Out of Home media in the UK, Kinetic, July 2011
The Out of Home industry in the UK has had a prosperous history and adapted well to change in recent years through the application of high investment levels from media owners and attempts to be more accountable, measurable and flexible.
Article
•
Adam Graham, Admap, May 2011, pp. 8-8
Near Field Communications (NFC) is a type of Radio Frequency Identification (RFID). But, whereas RFID can work over distances exceeding 1km, NFC only works up to 10cm away - so it is more secure.
Article
•
Daniel Steinbichler, Admap, April 2011, pp. 16-17
Digital advertising screens are replacing traditional billboards, but still only offer one-way communication.
