Explores the current reading and thinking on the topic of online video audiences, which are increasingly shifting to mobile - here, brand messaging is largely unwelcome, necessitating exceptional creative and controllable ads.
The Walt Disney Company, creator of Mickey and Minnie Mouse, and owner of both the Marvel and Star Wars franchises, has unveiled its long-awaited streaming service as it prepares to vie with some of the mightiest tech companies in the video ...
Shell, Lexus and Jaguar Land Rover are among the brands that have experimented with using Amazon Prime Video as a distribution platform for long-form branded content – while generating revenue at the same time.
Netflix, the video-streaming service, wants to keep an edge over its competitors by tapping different storytelling techniques from around the world and sharing them with global audiences, the company’s CEO has said.
American consumers now enjoy more media options than ever and the boom in digital streaming means they are piecing together multiple services, yet the downside is that the sheer quantity of options can lead to frustration.
Rakuten, the Japanese e-commerce giant, is ramping up its challenge to Amazon and Netflix with plans to expand its video-on-demand service in Europe, at the same time as teaming up with four major TV manufacturers to embed a special Rakuten button ...
The study provides a deep dive on US video streamers watching Ad-Supported Over-the-Top (ASV OTT) video to gain insights into their behaviors, attitudes and usage to help better target the ASV OTT cohort.
Channel 4 has become the latest British broadcaster to ramp up its video-on-demand capabilities as it tests an ad-free version of its All 4 catch-up service, which if successful, could roll out later this year.
This article explores the current thinking and writing on TV audiences - a group of people once defined by the use of one stable, popular medium, which has now fragmented forcing a re-evaluation of audience measurement.
MRS Awards, Finalist, MRS Award for Media Research, 2018
Channel 4 and ITV, both TV channels, joined forces to deliver the most comprehensive exploration of BVOD (broadcaster video on demand) viewing behaviours of British people and its impact on advertising effectiveness.
Les Binet and Peter Field, Institute of Practitioners in Advertising, October 2018
Investigates the issues of budgeting, planning and reporting, and challenges the industry to reconsider approaches to efficiency, ROMI and measurement strategy, while addressing whether mass marketing still works.