Explores the current reading and thinking on the topic of online video audiences, which are increasingly shifting to mobile - here, brand messaging is largely unwelcome, necessitating exceptional creative and controllable ads.
Probably the most recognised football club on the planet, Manchester United has agreed a deal with Alibaba Group’s Youku video streaming service that will include select first-team matches, highlights, and original content for a Chinese audience.
Provides a comprehensive guide to the UK Connected TV (CTV) market, covering everything from how to approach planning a CTV advertising campaign through to measurement and attribution, alongside a bespoke piece of consumer research.
This article explores the current thinking and writing on TV audiences - a group of people once defined by the use of one stable, popular medium, which has now fragmented forcing a re-evaluation of audience measurement.
Flipkart, the Walmart-owned e-commerce platform, has launched Flipkart Video Originals, two months after it introduced a free video streaming service to draw new users from small towns and cities in India.
Video-streaming has brought many benefits, not least choice and the growing amount of original content, but piracy remains a major problem, which is why a group of telcos and other industry players have joined forces to tackle the issue.
Christmas ads impact shopper behaviour, inspiring gift ideas and purchases, but a new survey cautions that shifting media consumption patterns, especially around streaming and mobile, mean marketers will have to think carefully about their media ...
A new report from the Irish broadcast regulator has found that young people are moving away from TV at a faster rate than previously forecast, reflecting a much larger trend in viewing: the winners, it seems, are video-on-demand services.
Facebook has secured a four-year deal with the International Cricket Council (ICC), the sport’s global governing body, to become the exclusive digital content rights partner for ICC global events in the Indian sub-continent until 2023.
With this week’s introduction of a service from Zomato and the November launch of Apple TV+, there will soon be more than 35 players jostling for position in India’s OTT market where local, mobile-optimised content is likely to be key to success.
YouTube has found itself in hot water again after a BBC investigation found that some household-name brands, including Kraft Heinz and Samsung, have unwittingly run ads alongside videos promoting fake or misleading cancer cures.
UK consumers are watching less TV than before but they are viewing more of it on different platforms and showing an enthusiastic appetite for SVOD in particular, according to new Touchpoints data from the IPA.
Investigates the issues of budgeting, planning and reporting, and challenges the industry to reconsider approaches to efficiency, ROMI and measurement strategy, while addressing whether mass marketing still works.