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News

NEW YORK / LONDON: Changes made by Facebook to its algorithm last week are already having a negative impact on both brands’ and publishers’ video views, according to new research.

News

LONDON: The tech giants’ allocation of significant investment to developing long-form, original video content will have a major impact on the viewing habits of consumers and brands will need to consider how best to traverse a changed media ...

Article

Discusses the race between Apple, Google, Facebook, Snapchat and Twitter to win a slice of the long-form, original video market and how the outcome is likely to have a major impact on video content consumption habits globally.

Article

This article explores the current reading on mobile marketing, a near-ubiquitous medium that offers the fastest and most convenient route online for most consumers.

News

NEW YORK: Publishers are losing up to $3.5m a day to counterfeit video inventory, according to a new study, which calls on advertisers to demand their programmatic campaigns run only on authorised inventory as defined by publishers’ ads.txt ...

News

NEW YORK: Nearly four-fifths (79%) of marketers at leading brands intend to increase their video advertising in 2018, but they continue to face challenges and seem to lack confidence in their video strategies, a new survey has revealed.

News

EUROPE: Channel 4 has joined the European Broadcaster Exchange (EBX), a digital sales group which intends to tap into the continent’s rapidly growing video ad market and to challenge the dominance of the digital duopoly in this area.

Article

This report examines current and future trends in the global video industry, including the evolution of linear television and online video services, and the implications for advertisers.

News

LONDON: In the first half of 2017, advertisers spent more on video ads than banner ads for the first time, according to new data from the Internet Advertising Bureau UK.

News

NEW YORK: An increasing number of leading ad agencies are signing up to use digital verification and measurement tools provided by OpenSlate, a video analytics firm, which checks YouTube to ensure ads are served where they should be.

News

LONDON: Radio may be an audio medium but Global is successfully using video to increase both reach and revenue opportunities.

News

NEW YORK: YouTube was rocked earlier this year when it suffered a mass boycott by brands concerned about their ads appearing next to inappropriate content, but the latest data suggests advertisers are using the video platform as never before.

Article

This article covers how Johnson and Johnson is using video content in India to target specific audiences with household and baby products.

News

MOUNTAIN VIEW: Google has unveiled Advr, an experimental project from its internal incubator Area 120, which allows video ads to run in 3U/VR, using a consumer-controlled cube-like format.

Article

This article examines how to maximise digital ad effectiveness, and the various factors marketers have to take into account when creating digital display and video.

News

SINGAPORE: A number of factors are to blame for unseen mobile ads, but slow loading times are the biggest problem when it comes to mobile viewability, senior agency executives have said.

Article

This article provides marketers with information and guidance about determining the optimal TV ad length.

Article

This article considers the advent of live-streaming - most visibly launched with Facebook Live in the past year - and what brands can do to ensure they use it correctly.

News

NEW YORK: Advertisers are investing more of their growing digital budgets in original video programming, new research has indicated.

News

BRUSSELS: Video advertisers in Europe are choosing three main formats for their campaigns and PC/desktop continues to be the most popular device for serving video ads, a new report has revealed.

News

NEW YORK: Mobile claimed more than half of digital advertising expenditure in the US last year, according to new figures from the Interactive Advertising Bureau (IAB).

Opinion

Mobile’s share of total UK internet adspend rose to over a third last year, and mobile accounted for 99% of new online ad money in 2016, according to the latest results from the AA/WARC Expenditure Report, released this week.

News

LONDON: Digital formats helped drive UK adspend 3.9% higher in the fourth quarter of last year, the highest grossing quarter on record, according to the Advertising Association/WARC Expenditure Report.

Opinion

TV’s share of total UK advertising expenditure has held steady at 25% over the last decade, despite the rise of online advertising, and TV can still be regarded as the largest ad medium in the UK, according to the latest results from the AA/WARC Expenditure Report, released today.

Article

This event report outlines how Hasbro, the toy manufacturer, has used livestreaming to engage consumers.