Matt Whelan, Admap, February 2018, pp. 23-25
Sixty per cent of TV’s response impact comes through digital media channels and advertisers are not seeing the full response benefit of their TV ads unless they are using online channels to ensure viewers are given the opportunity to respond in a seamless way.
LONDON: The tech giants’ allocation of significant investment to developing long-form, original video content will have a major impact on the viewing habits of consumers and brands will need to consider how best to traverse a changed media ...
Alex Brownsell, WARC Trends, January 2018
Discusses the race between Apple, Google, Facebook, Snapchat and Twitter to win a slice of the long-form, original video market and how the outcome is likely to have a major impact on video content consumption habits globally.
NEW YORK: Publishers are losing up to $3.5m a day to counterfeit video inventory, according to a new study, which calls on advertisers to demand their programmatic campaigns run only on authorised inventory as defined by publishers’ ads.txt ...
NEW YORK: Nearly four-fifths (79%) of marketers at leading brands intend to increase their video advertising in 2018, but they continue to face challenges and seem to lack confidence in their video strategies, a new survey has revealed.
EUROPE: Channel 4 has joined the European Broadcaster Exchange (EBX), a digital sales group which intends to tap into the continent’s rapidly growing video ad market and to challenge the dominance of the digital duopoly in this area.
NEW YORK: An increasing number of leading ad agencies are signing up to use digital verification and measurement tools provided by OpenSlate, a video analytics firm, which checks YouTube to ensure ads are served where they should be.
NEW YORK: YouTube was rocked earlier this year when it suffered a mass boycott by brands concerned about their ads appearing next to inappropriate content, but the latest data suggests advertisers are using the video platform as never before.