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Online video audiences

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News

MUMBAI: The use of mobile video is spreading to all parts of Indian society according to a new report, helped by the advent of 4G services and falling mobile data costs.

News

HONG KONG: Youku Tudou, the video-streaming site owned by internet giant Alibaba, is losing adspend to competitors like Weibo, as brands prioritise short-form video platforms.

Article

This paper describes a system by M├ędiam├ętrie which measures the audience for TV programmes in France across four screens: TV, desktop, tablet and smartphone.

Research Paper

This short paper reveals the findings of a study commissioned by Facebook IQ into the global rise of online video viewing, and the implications for marketers.

News

LONDON: Advertisers and publishers believe that immersive technologies such as AR and VR will become one of the best revenue streams over the next year, contributing to the rise of digital video across the world, a new study finds.

News

LONDON: Pirated sports content risks becoming the norm among young Britons, a new report has warned after finding that more than half (54%) of 18- to 24-year-olds have admitted to watching illegal streams of live events.

News

LONDON/NEW YORK: Consumers are spending more than ever before on TV services as viewers build bespoke bundles of TV, VOD, and SVOD, rather than leaving their pay TV providers, according to a new report.

News

LONDON: Programmatic buying is under the spotlight as never before following news of the placement of ads on inappropriate sites, but a senior executive at Kantar Millward Brown has said there are steps marketers can take to improve the channel.

Article

This article outlines how new video consumption patterns in India are moving the country's heavily TV-centric media market toward mobile and online video.

News

BRUSSELS: Education could play an important role in reducing video piracy, according to a global survey that found nearly half (48%) of consumers would stop or watch less pirated content after learning the damage it causes to the media industry.

News

SINGAPORE: Zoomin.TV, the video content provider headquartered in Amsterdam, already has a small team operating in China, but plans to expand into other Asian markets because of the region's embrace of mobile and digital.

News

LONDON: TV accounted for 93.8% of video ads that were viewed in the UK in 2016, or the equivalent of 18 minutes and 53 seconds a day, the latest industry figures have revealed.

News

LONDON: Mobile is on course to become the most popular screen for viewing videos in the UK, according to a new report that found video-viewing on smartphones is already on a par with desktops or laptops.

News

SAN FRANCISCO: Facebook is ramping up its challenge to YouTube and seeking to attract more ad dollars after announcing the debut of a new video app for smart TV.

News

SYDNEY: Last September it emerged that Facebook had been overestimating the average viewing time for video ads on its platform by between 60% and 80%, but new data suggest the situation in Australia may have been worse.

Article

This article explores the current reading and thinking on the topic of online video audiences, which are increasingly shifting to mobile - here, brand messaging is largely unwelcome, necessitating exceptional creative and controllable ads.

Article

This event report details some expected trends in 2017 and how they will affect the marketing landscape, from the dangers of filter bubbles to the rise of live streaming.

Article

This article describes and explains the fundamentals of digital display advertising, a broad subject taking in any number of connected devices, one that offers a variety of tools through which to deliver communications.

Article

This webinar looks ahead to reveal the trends which will become increasingly relevant and important to clients throughout the year.

Article

This event report explores the impact that live video is having on news, and specifically how it is affecting reporting on social media.

Article

This report looks at the trends and technologies that are set to become more important and relevant to marketers in 2017 including live video, VR and AR, web TV and chatbots.

Article

This article explores seven trends in online video advertising, as it grows to become the dominant digital ad format, and how they will affect the year to come.

News

BEIJING: Video-streaming site Youku is on the verge of completing the integration of its customer data with those of its parent, internet giant Alibaba, a development that opens the way to creating more detailed customer profiles and targeted ...

News

ASIA-PACIFIC: Almost 1bn people in Asia-Pacific are watching digital video, a figure that is set to increase by a third over the next four years according to eMarketer.

News

EUROPE: More than seven in ten internet users in Western Europe will be digital video users by 2020, according to new figures from eMarketer.