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News

SINGAPORE: A number of factors are to blame for unseen mobile ads, but slow loading times are the biggest problem when it comes to mobile viewability, senior agency executives have said.

Article

This article explores the challenges and opportunities facing advertisers on mobile ad viewability in Asia, and offers advice for marketers to maximize and measure the viewability of their ads.

Article

This article outlines some of the major issues faced by buyers of programmatic advertising, including viewability, fraud and suitable context, and the measures they can take to counteract them.

Article

This event report details how Procter and Gamble, a consumer goods company, and NBCUniversal, a US media company, have argued for independent media measurement according to a single industry standard.

Article

This webinar outlines how to get the data and transparency you need to see ROI on your digital efforts, and how to put the right level of controls in place to protect your brand.

Article

This article examines what publishers can learn from large internet companies like Google and Facebook to increase programmatic revenue.

News

TORONTO: Less than half of online advertising impressions meet the criteria of being "viewable and valid", according to new research from the Association of Canadian Advertisers (ACA) covering over 30 campaigns.

News

LONDON: Some 60% of UK ad agency executives aged 30 and under regard video as an ineffective medium when it comes to campaign metrics, a new survey has found.

News

ORLANDO, FL: Dr Pepper Snapple Group, the soft drinks manufacturer, is seeking enhanced metrics to help maximise the impact of its marketing spend.

News

WASHINGTON DC: At a time when trust and transparency in digital advertising is a major issue for the industry, comScore has responded by offering viewability metrics to clients for free.

Article

This event report outlines how Verizon, the telecoms group, is seeking to enhance its media strategy.

News

SYDNEY: Video advertising viewability has, for the first time, overtaken display advertising in Australia, new figures show, but the industry is still a long way from solving the problem.

News

GLOBAL: A paucity of global measurement standards threatens to erode trust in digital advertising for both brands and consumers, a new report warns.

News

SINGAPORE: Thailand has the safest online advertising environment in Southeast Asia as well as offering the highest rate of viewable ads across both display and video, according to a new study.

Article

This event report explores current perspectives on the complicated media transparency debate, including discussion of Facebook's faulty metrics and how researchers should handle the enormous quantity of consumer data now available.

News

SYDNEY: Automotive brands Holden and Kia are the first companies in Australia to suspend programmatic advertising on Youtube after learning that their ads were appearing alongside questionable content.

News

BRUSSELS/WASHINGTON DC: A transatlantic coalition of advertising trade bodies, agencies, global brands and media companies has released new guidance to help the industry improve the standards of desktop and mobile ads.

News

SYDNEY: Australian advertisers are being short-changed by a crowded digital media landscape in which 60% or more of their spending is absorbed by numerous operators taking a cut before anything actually appears in front of a consumer.

Article

This event report outlines how HP, the information technology group, is tackling the issues of ad viewability and reliability in digital measurement.

News

LONDON: Digital advertising is under the microscope as never before, with Google and Facebook facing criticism from all quarters on their record on transparency and the industry struggling to reach a consensus on the best way forward.

Opinion

Prior to making a purchase online, the chances are you will have been exposed to some form of advertising from that brand – consciously or subconsciously – at some point during the customer journey.

Article

This event report outlines how Procter & Gamble, the FMCG giant, is challenging players in the digital space which are blocking progress in areas such as viewability, third-party verification and tackling ad fraud.

News

MENLO PARK, CA: Hard on the heels of Facebook's announcement it is taking steps to improve cross-channel comparability and third-party verification of data, it has agreed to undergo audits by the Media Rating Council.

Article

This report examines global trends in digital marketing as digital is capturing a greater portion of new marketing dollars and overtaking TV in many markets.

Article

This article offers guidance and advice on how to select the right format and delivery channel for video ad campaigns, and which metrics to use to measure awareness, engagement and conversions.