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Online ad fraud

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Article

Provides marketers with information about the risks of online ad fraud, which is costing the industry billions a year, and ways of taking action against it.

Article

Provides guidance, best practice, and reading on viewability - a pressing issue in digital advertising, as agencies are demanding 100% viewability with new verification techniques; improvements can drive a significant ROI improvement.

Article

Looks at the much talked about, but less often understood, topic of Programmatic: an automated media buying method that leverages data in real time to gain sophisticated targeting.

News

SEATTLE/LONDON: Even though the vast majority of consumers in the UK (92%) and the US (91%) are aware of the risks posed by phishing emails and spoof websites, large numbers still fall victim to fraudsters, a new report has warned.

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SAN FRANCISCO: Facebook delighted investors on Wednesday when it reported record third quarter revenues of $10.3bn, as well as 2.07bn active monthly users, but close examination shows it could have millions of fake and duplicate accounts.

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NEW YORK: Half of all ad fraud in 2017 will take place over the next few weeks, according to White Ops, leading to as much as $3.5bn in losses.

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LONDON: Google, Facebook and Microsoft are among 23 major tech and media companies who have signed up to a new initiative that aims to raise standards across the digital advertising industry in the UK.

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ORLANDO, FL: Marc Pritchard, Chief Brand Officer at Procter & Gamble (P&G), has said work to improve the digital media ecosystem is about two-thirds complete, but he wants to “keep the pressure on”.

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WASHINGTON DC: Illicit websites run by online pirates raked in an estimated $111m from digital advertisers in the US last year, but the problem could have been far worse if the industry had not put effective quality control measures in place.

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HAMPSHIRE: Digital ad fraud will hit $19bn in 2018, a new report predicts, in part because of the reluctance of some advertising platforms to disclose relevant information to advertisers and publishers.

Article

In this webinar Ben Millar discusses how advertisers can create better programmatic transparency by outlining what you need to do to put the right level of controls in place over programmatic media.

News

NEW YORK/COLOGNE: GroupM’s Rob Norman has added his voice to the growing buzz around the role that blockchain technology could play in increasing transparency in digital advertising, predicting it will be one of the “new words” at ...

News

LONDON: Originally developed in 2008 by the mysterious figure Satoshi Nakamoto, blockchain has emerged from the recesses of the dark web into a technology that will soon disrupt digital advertising, and provide a way to purge the industry of ...

Article

This article explores the rise of blockchain technology, originally created to underpin digital currencies like Bitcoin and now mooted as a means to rid the digital advertising industry of its ongoing fraud and transparency crises.

News

LOS ANGELES: Ad fraud costs advertisers billions of dollars a year, but now a solution may be at hand as two leading adtech companies have joined forces with the aim of detecting bot traffic before a digital ad impression is even bought.

Article

This report looks at digital media in 2016 by using data and opinion to provide insights on the current key challenges digital faces and how it may be possible to avoid them.

News

BRUSSELS: Global brands have made major changes, or are planning to make extensive changes, to their media governance practices across a wide range of areas, according to a new study.

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SYDNEY: The proportion of digital ad inventory classed as invalid has declined on both desktop and mobile over the past year according to new research from IAB Australia.

News

NEW YORK: Word-of-mouth marketing on social media remains limited by the wider failings of the digital ecosystem, a paper in the Journal of Advertising Research (JAR) has argued.

Article

This article outlines how Procter & Gamble Japan is urging agency partners to take leadership on media transparency several months after Chief Brand Officer Marc Pritchard revealed the company’s new measurement standards.

Article

This article examines how to maximise digital ad effectiveness, and the various factors marketers have to take into account when creating digital display and video.

Research Paper

This report details the findings of a study by the ANA and White Ops into bot fraud in the digital advertising ecosystem and gives recommendations on best practices for detection and prevention.

Article

This article provides various tips for tackling bot fraud, based on a study from the Association of National Advertisers (ANA) and White Ops.

Article

This article details the current bot fraud landscape, based on insights from a study produced by the Association of National Advertisers (ANA) and White Ops.

Article

This article outlines some of the major issues faced by buyers of programmatic advertising, including viewability, fraud and suitable context, and the measures they can take to counteract them.