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Opinion

With the Marc-Pritchard-inspired clean-up of digital marketing under way, we are entering a period of transition that will have a lasting impact on the future of our industry, says Julia Connaughton, Head of Digital, the7stars.

News

NEW YORK: When brands pulled their ads from YouTube last year after it was revealed that these were appearing next to inappropriate content, JP Morgan decided to create an internal tool to ensure brand safety on the video platform.

News

BEST OF 2017: The reliability of digital metrics and brand safety were much in the news in 2017, which began with Procter & Gamble CMO Marc Pritchard issuing an ultimatum to publishers and agencies – and continued with brands reacting to ...

News

NEW YORK: Marketers appear to be addressing concerns around media transparency and brand safety by bringing more programmatic media-buying capabilities in house, new research shows.

News

NEW YORK: Marc Pritchard, Chief Brand Officer at Procter & Gamble, says there has been “very strong” progress on cleaning up the digital ecosystem this year, but more work needs to be done on brand safety in 2018.

Opinion

Digital publishing may be a relatively young industry, but as excuses go, this just doesn’t wash any more.

News

NEW YORK: Marketers are making “select areas of progress” in tackling the problems facing the digital ecosystem, but room for further change remains, according to Bob Liodice, President/CEO of the Association of National Advertisers ...

Article

The Association of National Advertisers (ANA) has attempted to drive change in the marketing ecosystem, and has seen many areas of success as a result of these efforts.

Article

2018 will be pivotal to the development of digital, as issues such as ad fraud and unfavourable viewability standards are costing global advertisers billions of dollars.

Article

Marc Pritchard, Chief Brand Officer for Procter & Gamble, reveals his thoughts on the future of digital advertising, the need for new agency models and his priorities for 2018.

News

LONDON: Leading brands, including Mars and Adidas, have once again pulled their advertising from YouTube, this time following claims that their ads were appearing on videos that are being viewed by paedophiles.

News

LONDON: The vast majority (95%) of CMOs at leading brands in the UK say they have overhauled their digital strategies this year following widespread publicity about brand safety, fraud and transparency, a new survey has revealed.

Article

Describes findings from the updated Media2020 Refresh study, which surveyed more than 250 senior marketers responsible for over £5 billion in advertising investment.

Research Paper

Explains how context in ad placement has a tangible effect on how people react to advertising.

Article

This article explores Google and Facebook's digital duopoly, as the two largest players in the digital advertising market are growing faster than any other competitors.

News

LONDON: When considering brand safety issues, online advertisers should pay more attention to the general effects of publisher attributes than the specifics of neighbouring editorial content, new research suggests.

News

LONDON: Google, Facebook and Microsoft are among 23 major tech and media companies who have signed up to a new initiative that aims to raise standards across the digital advertising industry in the UK.

News

ORLANDO, FL: Marc Pritchard, Chief Brand Officer at Procter & Gamble (P&G), has said work to improve the digital media ecosystem is about two-thirds complete, but he wants to “keep the pressure on”.

News

NEW YORK: 78% of marketers believe the reputation of their brands has been harmed by the “unintended” placement of digital ads next to inappropriate content, a study from the CMO Council has found.

Article

Programmatic media buying threatens to compromise brand safety if not employed correctly, according to a study from the CMO Council.

Article

This article provides guidance and key reading on brand safety, including the impact fake news can have on brand credibility and how brands can ensure advertising appears in appropriate and relevant contexts.

News

SAN FRANCISCO: Facebook has announced it is taking steps to address advertisers’ concerns over brand safety by restricting the type of content that can be monetized around in-stream ads and Instant Articles.

News

GLOBAL: Questions around brand safety are not new, yet online advertising presents unique challenges as the volume and speed of ad delivery increases, and inventory is bought by audiences across all content; the resulting choice, then, is one of ...

Opinion

GroupM's John Montgomery, EVP, Global Brand Safety, told WARC why advertisers can never totally eliminate the risk of appearing alongside inappropriate content; while it is possible to introduce strong safety measures, he adds, these come at a cost.

Article

This article explains how brands can best tackle safety concerns around the placement of display, video or native ads adjacent to illegal or inappropriate content.