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Article

This article details how consumers respond when ads appear next to inappropriate content, based on a survey from the CMO Council and Dow Jones.

News

WASHINGTON DC: Three-quarters (75%) of Americans expect digital platforms, such as Google, Facebook and Twitter, to do more to keep the internet safe and trustworthy, a new survey has revealed.

News

LONDON: Vodafone, the mobile telecoms business, has announced plans to tackle the issue of its digital ads appearing on fake news sites and on sites featuring hate speech in order to avoid contaminating the brand.

Article

This webinar outlines how to get the data and transparency you need to see ROI on your digital efforts, and how to put the right level of controls in place to protect your brand.

News

NEW YORK: YouTube and Facebook have faced difficulties recently around brand safety and measurement data, and neither appears to have completely resolved the issues, with some major advertisers yet to return to YouTube, and Facebook admitting to ...

News

LONDON: While some brands have resumed ads on video-sharing platform YouTube, a number of large UK brands remain unconvinced by the site, and parent company Google's assurances.

Article

This event report highlights some of the most questionable advertising efforts from around the world, and assesses the underlying failures that result in this type of material reaching consumers.

Article

This report provides a range of views on the challenges facing programmatic advertising, with contributions from senior executives from organisations including ISBA, representing UK advertisers, Guardian Media Group, Saatchi & Saatchi, the ad agency, and Google.

News

GLOBAL: The brand backlash over ads appearing on web sites that promote extremism are part of a seismic shift in the use of data taking place in marketing this year, the head of the I-COM annual data summit has said.

News

WASHINGTON DC: Cross-platform measurement firm comScore is partnering Google to help the embattled internet giant improve the independent brand safety reporting of ads served on YouTube.

Opinion

As more and more companies divest from Google following the appearance of ads alongside inappropriate content, Stefan Michel of IMD Business School argues for a subtler reading of the story.

Article

This event report outlines how Procter & Gamble, the FMCG giant, is seeking to transform its agency relationships.

Article

This article examines the current problem of digital transparencies from the client's perspective, providing best practice on what to ask media agencies in order to ensure advertisers can navigate the complex challenges of the digital landscape.