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LONDON: In the wake of many big brands' implementation of in-house creative capabilities, Alex Thom, a management consultant who helped set up the BBC's in-house agency, has argued cost-saving ambitions are not enough; brands need a clear business ...

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HONG KONG: The New York Times (NYT) is opening an office in Hong Kong for its brand marketing content agency, T Brand Studio, to serve new and existing clients in the Asia-Pacific region.

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This article outlines the steps brands should follow to develop a successful in-house agency, taking as an example the BBC's in-house creative agency, which was set up to co-create compelling creative work to maximise the BBC's relationship with its audiences.

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This article examines how agencies seem to be in a race to the bottom, to provide services at ever lower price points - without, they promise, compromising on any of the other aspects of quality or speed.

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LONDON: A growing need for agility and ongoing concerns about data confidentiality and transparency are motivating a significant proportion of UK advertisers to find in-house and on-site solutions for their marketing strategies, a new study has ...

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ORLANDO, FL: PepsiCo, the FMCG group, believes that ramping up its in-house creative capabilities has provided clear advantages in terms of enhanced speed and efficiency, as well as delivering a high standard of marketing output.

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This event report outlines how Electronic Arts, the gaming specialist, is using digital data to inform its media strategy.

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This report looks at the trends and technologies that are set to become more important and relevant to marketers in 2017 including live video, VR and AR, web TV and chatbots.

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This article explores the impact of the increasing popularity of in-house agencies and how traditional agencies need to evolve to meet modern time and data demands.

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This event report outlines how Wayfair, the ecommerce retailer, is tapping programmatic advertising to drive its activity from media buying to creative optimisation.

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This event report outlines the challenges facing many agencies when it comes to adapting to the new era of marketing, as outlined by Brad Jakeman, President/Global Beverage Group at PepsiCo.

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This event report outlines how PepsiCo, the food and beverage group, has enhanced its in-house capabilities to create content with the formation of the "Creators League".

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This event report considers one of the strategies being adopted by publishers to push content marketing openings – the creation of dedicated in-house agencies.

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This article looks at the fundamental changes taking place in consumer behaviour, tech, and marketing, and forwards methods in which brands can seize the opportunity of disruption.

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This event report shows how Pershing, the solutions provider for financial-services companies, has overcome the challenges facing marketers when it comes to leveraging the latest technology.

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This event report looks at some of the ways that fast food chain McDonald's is addressing the various challenges it faces around the world.

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This report shares the findings of a survey into 'brand journalism' in the UK, which is gaining in popularity and credibility.

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This event report looks at how publishers such as the Huffington Post are turning to native advertising as a way to draw in consumers wary of digital advertising such as banners.

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This event report outlines how Chipotle, the restaurant chain, is challenging marketing conventions in the quick-service category.

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This event report looks at attempts by the marketing function at BlackRock, the asset-management company, to enhance its internal status.

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This event report charts how LEGO, the toy brand, recovered from the brink of bankruptcy to become one of the world's most-loved brands.

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This event report looks into research findings from Procter & Gamble regarding the impact of emotional advertising, and some of the company's campaigns drawing on such themes.

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This event report shows the New York Times Co is enhancing the services it offers to brands by developing an in-house unit which is aiming to resemble a 'creative start-up'.

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This article provides marketers with information and guidance for managing relationships with advertising agencies.

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This report sets out the results from research, including surveys and interviews, into the needs and concerns of major advertisers globally.