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SAN FRANCISCO: Marketers increasingly expect that voice search and AI will be the next big things, but few are actively preparing for them, a new survey has found.

Article

This article offers four key themes that marketers should follow when digitally transforming their business, including thinking from the customer's perspective, avoiding silos, digitising the customer experience and last-mile.

News

LOS ANGELES: Target, the retailer, has yielded multiple benefits from working with GroupM to build an agency tailored around its specific needs as a client.

Article

This event report examines how Target, the retailer, worked with GroupM to create a bespoke media agency called Team Arrow Partners.

News

SINGAPORE: Digital transformation remains very much a work in progress for companies across Asia Pacific, according to new research which suggests that only around 17% are delivering a genuinely new digital experience.

Article

This event report addresses how Nescafé, the coffee brand, has sought to enhance its digital presence.

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This event report addresses the growing battle for marketing dollars taking place between agencies and consultancies.

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This article explains how Intel, a technology multinational, brought programmatic in-house, and offers advice for brands planning to do the same.

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This article offers ten lessons from P&G's former Global President for E-Business, Deb Henretta, on future-proofing and digitally transforming large companies.

News

GLOBAL: Social video shows no signs of losing its attraction for marketers who are achieving results through quality content and emotional engagement, and are also tapping into the new possibilities offered by live video, according to a Warc ...

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This event report explores how marketing can and should adapt to a period of relative maturity in connected technologies, and how purpose and meaning cut through the clutter and distraction.

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This article examines the future of the web and the way in which it is being pulled in two very different directions, and how marketers should respond to this.

Article

This article explains how to set up a data analytics initiative and highlights five areas where companies should watch out when trying to measure and implement projects.

News

SHANGHAI: Procter and Gamble, one of the world's largest FMCG companies, is turning to virtual reality and smarter programmatic strategies as it continues a process of digital transformation.

Article

This article outlines how Procter & Gamble, one of the world’s largest FMCG companies, used virtual reality, programmatic buying and data innovation to transform its marketing.

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This event report explains how Nestle, the multinational food and drink company, is changing its corporate culture to keep up with technological advances.

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This event report outlines how McDonald's, the quick service restaurant chain, is adapting its marketing model to the digital age.

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This article outlines the impact digital technology has had on B2B organisations and sketches the important role marketers can play going forward.

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This event report argues that in order for marketing departments to get the full benefit of data there needs to be a huge shift in attitude.

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This event report covers how MasterCard re-tooled its digital marketing strategy around eight key areas of transformation.

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This article argues that historic brands should resist the temptation to follow new trendsetters and instead focus on how their specific brand can adapt to a digital world.

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This article looks at the fundamental changes taking place in consumer behaviour, tech, and marketing, and forwards methods in which brands can seize the opportunity of disruption.

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This event report outlines how Maybank, a Malaysian financial services group, tackled digital transformation.

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This report, part of the Warc Toolkit 2014 series, examines how the role of the marketing function is evolving.

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This article discusses the role of the Chief Digital Officer (CDO), including why some organisations should have one, what the role may include and what sort of person would be suitable.