Christine Downton and Ameet Chandarana, WARC Best Practice, March 2019
All around the world, companies small and large are attempting transformation projects as consumer behaviour changes and the media landscape is reinvented so the old ways of working are no longer fit for purpose.
Automation is coming to the professional advisers sector which needs to be thinking now about branding in order to counter agile competitors who are beginning to leverage tech to cherry-pick high-value services.
For businesses undergoing digital transformation, achieving a consistent customer experience across all channels is a major challenge – one that is hampered by a tendency to focus efforts online at the expense of offline, a WARC report ...
Delta Airlines, the US-based travel company, is tackling the largest hurdle to players in the aviation industry, differentiation, by working to create tools that use customer data to enhance an experience that few customers enjoy.
Amy Rodgers, Sophie Harding, Steve Lok and Damian Ryan, WARC Webinars, October 2018
Steve Lok, global head of Martech at The Economist, Sophie Harding, trends and insights director at Mindshare, and Damian Ryan, partner at Moore Stephens, discuss findings from the recent Martech Report.
We all like the new shiny thing but sometimes doing today’s work better is a far more effective solution. MediaCom Chief Operating Officer Toby Jenner says it’s time to put forensic analysis before digital transformation.
Brands and agencies are greatly increasing the budgets they allocate for marketing technology and almost a quarter of total budgets are now dedicated to this area according to a new study by WARC and Moore Stephens.
CANNES: One year after the announcement that Publicis Groupe, the world’s third-largest advertising holding group, would cease marketing and award spend, the company has revealed the source of its attention.
Jamie Brighton, WARC Best Practice, January 2018
Key tips on delivering effective digital customer experiences, an area of increasing importance as customers are putting less emphasis on the products they buy from brands and more on the experience they receive.