Get a demo Do I subscribe? News sign-up

Neuromarketing

Search in

Show only

Date Range

From
To

Search within

Industry Sector

Brand

Country

Source

65 results found
Sort by

Article

This article explains the lessons from behavioural science about the formation of habits and lists six strategies that marketers can employ to build, maintain and disrupt consumer habits.

Article

This article explores the concept of age, specifically in terms of 16-19 year olds and those over 65, in relation to branding, personal attitudes and perceptions, and responses to music.

Research Paper

This paper describes the use and application of various ‘neuromarketing’ techniques to market research studies.

Article

This article posits that challenger brands don't need the huge budgets of established competitors to break into the market - by concentrating on craft and attention to detail, and understanding certain principles of neuroscience, new brands can carve out a niche.

Article

This article presents advances in 3D, VR and AR technologies that are providing auto marketers with powerful experiential tools capable of generating deeper and more intuitive insights which can better engage consumers emotionally.

Research Paper

Scholarship on advertising has traditionally focused on the effects of advertising on sales and proving that advertising is effective; less attention has been paid to looking at how the effects of advertising come about, especially when it comes to the most cost effective way of driving growth and sales.

Research Paper

This article explores how ITV, a UK commercial broadcaster, used a proprietary implicit research tool to demonstrate why financial brands would benefit from a continued partnership with the network's soap operas.

Research Paper

This paper describes how BBC Global News Ltd used an innovative research methodology to measure emotional engagement to content-led marketing and how the research has impacted on the industry and BBC Global News Ltd's content marketing offering.

Case Study

This case study shows how Kenco, a coffee brand, designed a brand purpose campaign that delivered social good and increased commercial sales in the UK.

Case Study

This case study shows how John Lewis, a UK retailer, successfully launched four Christmas campaigns that consolidated its advertising's status as an iconic Christmas event.

Case Study

This case study shows how Dove, a chocolate brand, revived interest in its product using a psychological technique to recreate the product's pleasurable sensation.

Research Paper

This paper explores the added value that neuroscientific methods can bring to traditional approaches of pre-testing of TV commercials, illustrated via the testing of an ad for a well-known beer brand.

Article

This event report covers the neuroscience event, Brainy Bar 3, which explored some of the latest thinking in the applications of neuroscience in advertising.

Article

This article explores neuroscience can aid marketers in developing more efficient segmentation strategies, and what brands need to know about the link between gender and purchase behaviour.

Article

This article argues that neuroscience insights need to be integrated into the early stages of developing creative concepts in order to produce better and more effective ads.

Article

This webinar aims to shed light on dark social sharing, revealing opportunities for brands to capitalise on the sharing economy.

Article

This article explores the neuroscience behind social sharing and how brands can better understand dopamine cycles to make social media content more engaging, including programmatic and effective targeting techniques.

Article

This article explains how immersion in a digital world changes how the brain processes content and how brands can understand this science when marketing to 'digital native' millennials and centennials.

Article

This article explores the emerging use of neuroscience in market research, a discipline capable of exposing the underlying motivations behind consumer decision making.

Article

This article analyses the impact of the much awarded 'Monty's Christmas' ad for retailer John Lewis, by measuring how our brains respond to it on a second-by-second basis.

Research Paper

Neuromeasures show promise for measuring responses to advertising that respondents cannot accurately verbalize, but their application to advertising is in its infancy.

Research Paper

This paper explores the problem of noticeable ads crossing over into annoying ads with the findings of a neuromarketing experiment, measuring the level of attention and the emotional response of subjects exposed to ads.

Article

This event report looks at the implications of the growth of the virtual world and the ways in which it may be reshaping consumers’ brains.

Case Study

This case study describes how AOL, a multinational mass media organisation in the USA, used Sticky's new technology to uncover deeper insights into how people react to their websites.

Article

This event report addresses how Turner Broadcasting has used neuroscience to track the effectiveness of TV ads during the "March Madness" basketball tournament.