Get a demo Do I subscribe? News sign-up

Multicultural marketing (US)

Search in

Show only

Date Range

From
To

Search within

Industry Sector

Brand

Country

Source

213 results found
Sort by

Case Study

This case study explores how Mastercard, the financial services corporation, launched a local campaign in the US to promote LGBT rights at the NYC Pride Parade.

Case Study

This case study explores how Plan.Net, a creative agency, launched a national campaign to help refugees arriving in Germany to learn German.

Case Study

This case study explores how HBO, an American premium cable and satellite television network, launched a regional campaign in the US to promote its documentary series, 'Suited', which follows tailors who help find suits for gender non-conforming and transgender clients.

News

NEW YORK: Advertisers are increasingly reluctant to market to Latino consumers for fear it will upset some in the United States' "new political environment," an industry figure says.

Case Study

This case study describes how Walmart, the US supermarket, appealed to Hispanic consumers in the holiday season through research into inspirational sentiments about the festive period in order to create ads that would chime with the target audience.

Case Study

This case study details how chatr, a mobile virtual network operator brand, redefined its brand identity by targeting immigrants in Canada.

Article

This event report outlines the viewing preferences of various multicultural audience demographics in the United States, based on research undertaken by Viacom.

Article

This event report outlines how Coca-Cola, the soft-drinks giant, embeds a focus on "unity and equality" in its marketing.

Article

This event report details how Wells Fargo, the financial services provider, is aiming to reach consumers in the "new mainstream".

Article

This event report outlines how Kimberly-Clark, the personal care and healthcare company, is pursuing multicultural marketing.

Case Study

This case study shows how Kohl's, a department store in the US, created a social media driven campaign in order to engage with a wider audience and increase sales.

Case Study

This case study explains how UAE telecoms operator, du, stood out from the advertising clutter of Ramadan, by urging the audience to fast from technology from dawn to sunset, via a series of six online realty TV-style videos, featuring a young Emirati.

Case Study

This case study shows how Zing Digital, a Direct to Home (DTH) services provider, successfully launched a campaign that delivered region specific communications across India and took share from larger rivals.

Article

This short article displays data that evidences the view that marketing in 2016 should be frank about demographic changes in the US.

Case Study

This case study describes how New Zealand Police portrayed frontline policing as a possibility for under-represented parts of the community by communicating an attribute fundamental to good policing: care.

Case Study

This case study describes how Tim Hortons, Canada's largest coffee shop and QSR chain, engaged with its consumers by creating Canada's first crowd-sourced keyboard.

Case Study

This case study describes how Xfinity, an American cable TV service, turned its business around and achieved a level of growth not since seen in the company's history by emulating the way bilinguals use English and Spanish in their daily lives.

Article

This event report presents guidance from Heineken, the brewing group, about using shopper marketing to engage multicultural audiences.

Case Study

This case study looks at United Healthcare's 'Ways in' campaign that used hugely relatable, and often hilarious stories to engage US consumers in health insurance.

Case Study

This case study shows how Nickelodeon, the US cable network, launched its 'experimental' kids TV series, Every Witch Way, and took it to 'hit level' among girls 6-11 with a cross-platform content strategy.

Article

This article argues that brands must be more active in integrating Islam into the mix of western society, drawing out five lessons that Europe can learn from India - both successes and mistakes.

Article

This event report outlines ways in which brands can reach Indian-American consumers, a group with increasing affluence and influence.

Article

This event report addresses how Google is helping brands understand and connect with the growing audience of Asian-American consumers.

Article

This event report outlines the changing demographics among the US population, with a particular focus on the rising importance of Asian Americans.

Article

This event report outlines how Barbie, the iconic doll brand owned by Mattel, has transformed its product range and marketing strategy to reflect its diverse audience around the world.