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Case Study

This case study shows how Orange, the telecommunications provider, gave an old retro game a twist to show young Tunisians the speed of its Internet services.

Research Paper

This paper explores how PepsiCo, a food and beverage company, used a comparative assessment between multiple markets to measure the impact of the current economic situation on consumers in Egypt, Tunisia and Saudi Arabia.

Research Paper

Marketers are interested in how consumers perceive product cues in order to build an appropriate marketing mix.

Research Paper

This paper discusses the results of an opinion poll conducted after the first democratic Constituent Assembly election in Tunisia which followed the Arab Spring political revolution.


A strong middle class is emerging across the African continent, with the markets known as the "African lions" - Algeria, Botswana, Egypt, Libya, Mauritius, Morocco, South Africa and Tunisia - having similar growth rates than the BRICs.