Qatar | WARC

Case Study • MMA Smarties, Gold, MENA and Silver, EMEA, 2017

Lipton, a tea brand, replaced the handles on Lipton branded shopping trolleys with fitness trackers to encourage people in the United Arab Emirates to exercise more.

Teach for Qatar: Recruiting for Qatar

Case Study • Ali Cheikhali, WARC Prize for MENA Strategy, Bronze, 2017

This case study shows how Teach For Qatar (TFQ), an NGO in Qatar, increased its number of teaching applications by appealing to young people's desire to lead.

Aspire Zone Foundation: The world's first Ramadan night championships

Case Study • Tahaab Rais, Jasmina Matic, WARC Prize for MENA Strategy, Entrant, 2017

This case study shows how Aspire Zone, a sports destination, increased footfall by getting people in Qatar to take part in a nocturnal exercise championship during Ramadan.

Betadine: 'Supporting my journey' - A social media program that follows the progress of five people to reach the goal of completing a triathlon for the first time.

Case Study • Henry Rosas, Taizoon Dadla and Sakshi Mathur, WARC Media Awards, Effective use of partnerships and sponsorships, 2016

This case study shows how Betadine, an OTC pharmaceutical brand, encouraged young people across the Middle East to adopt a more healthy lifestyle through a social media campaign that followed five people on a fitness journey towards competing in a triathlon.

Arab Governments Tighten Grip on Satellite Broadcasters

News • 20 February 2008

QATAR: Television network al-Jazeera fears a new media code which attempts to regulate satellite broadcasting across the Arab region could curb freedom of expression.

al-Jazeera Rebrands English Channel at Eleventh Hour

News • 16 November 2006

DOHA, Qatar: Launched at twelve noon GMT Wednesday, al-Jazeera International - the broadcaster's new English-language news channel - underwent an eleventh-hour rebranding and is now known as al-Jazeera English .