Qatar | WARC

Betadine: 'Supporting my journey' - A social media program that follows the progress of five people to reach the goal of completing a triathlon for the first time.

Case Study • Henry Rosas, Taizoon Dadla and Sakshi Mathur, WARC Media Awards, Effective use of partnerships and sponsorships, 2016

This case study shows how Betadine, an OTC pharmaceutical brand, encouraged young people across the Middle East to adopt a more healthy lifestyle through a social media campaign that followed five people on a fitness journey towards competing in a triathlon.

Arab Governments Tighten Grip on Satellite Broadcasters

News • 20 February 2008

QATAR: Television network al-Jazeera fears a new media code which attempts to regulate satellite broadcasting across the Arab region could curb freedom of expression.

al-Jazeera Rebrands English Channel at Eleventh Hour

News • 16 November 2006

DOHA, Qatar: Launched at twelve noon GMT Wednesday, al-Jazeera International - the broadcaster's new English-language news channel - underwent an eleventh-hour rebranding and is now known as al-Jazeera English .