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Case Study

Lipton, a tea brand, replaced the handles on Lipton branded shopping trolleys with fitness trackers to encourage people in the United Arab Emirates to exercise more.

Case Study

This case study shows how Teach For Qatar (TFQ), an NGO in Qatar, increased its number of teaching applications by appealing to young people's desire to lead.

Case Study

This case study shows how Aspire Zone, a sports destination, increased footfall by getting people in Qatar to take part in a nocturnal exercise championship during Ramadan.

Case Study

This case study shows how Betadine, an OTC pharmaceutical brand, encouraged young people across the Middle East to adopt a more healthy lifestyle through a social media campaign that followed five people on a fitness journey towards competing in a triathlon.

News

QATAR: Television network al-Jazeera fears a new media code which attempts to regulate satellite broadcasting across the Arab region could curb freedom of expression.

News

DOHA, Qatar: Launched at twelve noon GMT Wednesday, al-Jazeera International - the broadcaster's new English-language news channel - underwent an eleventh-hour rebranding and is now known as al-Jazeera English .