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Case Study •
Lipton, a tea brand, replaced the handles on Lipton branded shopping trolleys with fitness trackers to encourage people in the United Arab Emirates to exercise more.
Case Study •
This case study shows how Teach For Qatar (TFQ), an NGO in Qatar, increased its number of teaching applications by appealing to young people's desire to lead.
Case Study •
This case study shows how Aspire Zone, a sports destination, increased footfall by getting people in Qatar to take part in a nocturnal exercise championship during Ramadan.
Case Study •
This case study shows how Betadine, an OTC pharmaceutical brand, encouraged young people across the Middle East to adopt a more healthy lifestyle through a social media campaign that followed five people on a fitness journey towards competing in a triathlon.
News •
QATAR: Television network al-Jazeera fears a new media code which attempts to regulate satellite broadcasting across the Arab region could curb freedom of expression.
News •
DOHA, Qatar: Launched at twelve noon GMT Wednesday, al-Jazeera International - the broadcaster's new English-language news channel - underwent an eleventh-hour rebranding and is now known as al-Jazeera English .