Henry Rosas, Taizoon Dadla and Sakshi Mathur, WARC Media Awards, Effective use of partnerships and sponsorships, 2016
This case study shows how Betadine, an OTC pharmaceutical brand, encouraged young people across the Middle East to adopt a more healthy lifestyle through a social media campaign that followed five people on a fitness journey towards competing in a triathlon.
Mithun Shrivastava and D. Israel, International Journal of Mobile Marketing, Vol. 5, No. 1, Summer 2010, pp. 98-112
The purpose of this paper was to examine the influence of demographic characteristics of mobile users on their choice of a mobile service provider as well as on their choice concerning the type of connection, pre-paid or post-paid.