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Case Study

This case study shows how Betadine, an OTC pharmaceutical brand, encouraged young people across the Middle East to adopt a more healthy lifestyle through a social media campaign that followed five people on a fitness journey towards competing in a triathlon.

Case Study

Snickers wanted to boost sales among men aged across 10 countries in the Middle East, where the confectionery brand is thought of as an energy bar.

Research Paper

The purpose of this paper was to examine the influence of demographic characteristics of mobile users on their choice of a mobile service provider as well as on their choice concerning the type of connection, pre-paid or post-paid.