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Case Study

This case study explains how Coca-Cola extended its packaging-personalization promotion to Morocco without offending Islamic sensibilities by using given names.

Article

This event report looks at how different brands have tackled marketing to a Moroccan audience.

Case Study

Snickers wanted to boost sales among men aged across 10 countries in the Middle East, where the confectionery brand is thought of as an energy bar.

Article

A strong middle class is emerging across the African continent, with the markets known as the "African lions" - Algeria, Botswana, Egypt, Libya, Mauritius, Morocco, South Africa and Tunisia - having similar growth rates than the BRICs.