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Case Study

This case study shows how Coca-Cola, the carbonated drinks brand, increased brand affinity in Morocco by creating a family-focused cooking show.

Case Study

This case study explains how Coca-Cola used a transmedia branded content platform to win back 'share of heart' with mothers in Morocco.

Case Study

Ford, the carmaker, focused on the culture of shared taxi rides to promote its Code 4 Taxi Cabs App Challenge in Morocco.

Case Study

Mawazine, a music festival in Rabat, Morocco, was able to reverse its negative image and receive international recognition by changing the way it promoted itself.

Case Study

This case study explains how Coca-Cola extended its packaging-personalization promotion to Morocco without offending Islamic sensibilities by using given names.


This event report looks at how different brands have tackled marketing to a Moroccan audience.

Case Study

Snickers wanted to boost sales among men aged across 10 countries in the Middle East, where the confectionery brand is thought of as an energy bar.


A strong middle class is emerging across the African continent, with the markets known as the "African lions" - Algeria, Botswana, Egypt, Libya, Mauritius, Morocco, South Africa and Tunisia - having similar growth rates than the BRICs.