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Case Study

This case study shows how Bou Khalil, a supermarket chain, successfully increased brand awareness by creating a platform that allowed Lebanese people to help child beggars.

Case Study

This case study shows how KAFA, an NGO dedicated to protecting victims of abuse and violence, raised awareness about the issue of child marriages in Lebanon through a social experiment.

Case Study

This case study shows how KAFA, an NGO, helped pass a law protecting Lebanese women from domestic violence by leveraging women's votes in favour of the bill.

Case Study

This case study explains how Sakker El Dekkene (Stop the Shop), a Lebanese NGO, used a stunt to encourage people to report corruption.

Case Study

This case study shows how Murr Television (MTV), a Lebanese media channel, increased breast cancer awareness and brand affinity by devising an emotional cross-channel campaign.

Case Study

This case study describes how Lebanese supermarket chain Bou Khalil enabled the Lebanese people to give money responsibly to Syrian refugees with the Good Note - an alternative currency.

Case Study

This case study describes how Byblos Bank in Lebanon launched a new youth account The Makers, with an integrated campaign that tapped into the real-life street protests that were going on in the country.

Case Study

This case study shows how Betadine, an OTC pharmaceutical brand, encouraged young people across the Middle East to adopt a more healthy lifestyle through a social media campaign that followed five people on a fitness journey towards competing in a triathlon.

Case Study

This case study describes how Sakker El Dekkene (Stop the Shop, or SED), a Lebanese anti-corruption NGO, created a platform that encouraged people to report corruption in Lebanon with the ultimate aim of exerting public pressure for change and reforms.

Case Study

This case study demonstrates how Johnnie Walker, the most widely distributed blended Scotch Whisky in the world, transformed Lebanon's media landscape and social conversations by reigniting the spirit of resilience of the Lebanese people with its 'Keep Your Flame Alive' campaign.

Case Study

This case study describes how Offre Joie, an apolitical and non-confessional Lebanese NGO, highlighted the personal cost of bomb damage rather than the political aspects which monopolise the news.

Case Study

This case study details how KAFA, a non-profit organisation that fights for women's rights in Lebanon, campaigned to get a new law passed to protect women from domestic violence.

Case Study

This case study explains how Byblos Bank, the Lebanese retail bank, launched a campaign to save cedar trees - the symbol of Lebanese national identity.

Case Study

This case study explains how Sawa Mninjah, a charity in Lebanon, created radio ads to give hope to abused foreign domestic workers without their employers knowing.

Case Study

This campaign for himaya, a Lebanese charity fighting against the sexual abuse of children, sought to break the taboo of discussing child abuse.

Case Study

This integrated corporate social responsibility campaign, for LBCi, a Lebanese broadcaster, aimed to tackle the societal problem of dangerous driving by generating behavioural and attitudinal change.

Case Study

This social media campaign, for a Lebanese charity, aimed to raise awareness about women's rights among the nation's women - inspiring anger and turning them into activists.

Case Study

Tamanna, a Lebanese NGO that grants wishes to critically ill children, earned significant earned media support with this campaign, which centred on Carmen, an eight-year-old cancer patient.

Case Study

Counterfeiting in Lebanon costs the government a estimated $75-100m in lost revenue annually.

Case Study

Alfa, a telecom provider in Lebanon, wanted to create a buzz around a recently launched service "Ehkineh" - "Call me" in English.

Case Study

In Lebanon, it is a well-known fact that women outnumber men. With this campaign, Exotica, Lebanon's leading flower shop chain, tried make a real difference by trying to help every single woman secure a Valentine.

Article

Eight local JWT planners give brief accounts of how the McDonalds brand is perceived in their local markets: UK, Brazil, Japan, USA, Australia, Lebanon, India and China.

Research Paper

A framework for standardisation of ad content based on cultural and socio-economic similarity among countries is proposed.

Research Paper

It is particularly difficult to control the quality of the results obtained by the peoplemeter panels.