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Case Study

This case study shows how Betadine, an OTC pharmaceutical brand, encouraged young people across the Middle East to adopt a more healthy lifestyle through a social media campaign that followed five people on a fitness journey towards competing in a triathlon.


KUWAIT: The Gulf retail market is expected to be worth $221bn by 2015, as a growing population and higher per capita income push sales up at a rate of 7.9% a year, a new study has said.