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Case Study

Lipton, a tea brand, replaced the handles on Lipton branded shopping trolleys with fitness trackers to encourage people in the United Arab Emirates to exercise more.

Case Study

This case study shows how Betadine, an OTC pharmaceutical brand, encouraged young people across the Middle East to adopt a more healthy lifestyle through a social media campaign that followed five people on a fitness journey towards competing in a triathlon.

News

KUWAIT: The Gulf retail market is expected to be worth $221bn by 2015, as a growing population and higher per capita income push sales up at a rate of 7.9% a year, a new study has said.