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Case Study

This case study shows how McDonald's launched a zero-budget Facebook campaign aimed at Jordanian teens that used a strategic partnership with an acapella band - and reinforced the brand's positioning as loving, young and dynamic.

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World number four advertising group, Paris-headquartered Havas Advertising, is to move New York agency Jordan McGrath out of its Euro RSCG frame and into sibling network Arnold Worldwide Partners .

News

Amsterdam-based financial services giant ING has tapped Jordan McGrath Case & Partners/Euro RSCG in New York as the main agency for its US branding account.