Get a demo Do I subscribe? News sign-up

Israel

Search in

Show only

Date Range

From
To

Search within

Industry Sector

Brand

Country

Source

19 results found
Sort by

Case Study

This case study details how Head & Shoulders, an anti-dandruff shampoo brand, grew its shares in Israel by associating with the religious festival of Passover.

Case Study

This case study describes how Mizrahi Tefahot, one of the leading banks in Israel, created a strategy to bring happiness to banking, differentiating itself from the competition and growing its customer base.

Case Study

This case study describes how PepsiCo marketed its Pepsi Max soft beverage in Israel by associating with Israeli street food.

Research Paper

Digital communication encourages individuals and marketers to share information easily and spread electronic word of mouth (e-WOM).

Case Study

This case study describes how researchers at the School of Business Administration, Bar-Ilan University, Israel, developed a tool to to assist advertising agencies to select the best product campaign endorser successfully from a list of a given candidates.

Research Paper

This paper explains how Cognitive Interview (CI) can be applied to qualitative market research, using examples from Germany, Israel and the US which generated insights on the detailed perceptions of a retail environment.

News

TEL AVIV: Marketers have yet another variable to consider when creating mobile ads, as a new study indicates a relation between engagement rates, colour and income.

Case Study

This case study describes how the Israeli-Palestinian Mutual Blood Donation Project encouraged hope and reconciliation in the Middle East.

Case Study

This case study describes a campaign that aimed to reconcile Israeli and Palestinian people. It outlines an initiative to encourage blood donation by victims of violence on one side of the Israeli-Palestinian conflict to victims on the other, as a way to reframe the context as one based on commonality not difference.

Case Study

Latet's 'Empty Table' campaign aimed to raise awareness of the issue of poverty in Israel. Latet used the setting of 1.3km of empty dinner tables ready for a Holy day dinner in Rabin Square in Tel Aviv, with a billboard behind stating, "Give 200,000 Holy Day meals.

Case Study

The Israeli Aids Task Force ran the SDIA campaign in 2009. The task force aimed to raise the issue of Aids awareness, especially among the young generation.

Case Study

The Israeli feminine hygiene market only rises at the rate of the population increase (2% per year). At 12% market share, three years after its Israeli launch, Kotex’s market share had not taken off.

Case Study

The sweet cheese dairy dessert for infants (fromage frais) is a very popular category in Israel. Until the year 2009, the category was completely dominated by one brand (called Gamadim) that held 91% of the market.

Research Paper

The current study investigates the role of the product involvement variable in advertising information processing among young people in Israel, aged 4–15, in tandem with three other relevant variables: age group, type of argument and character attractiveness.

Case Study

In light of new telephone number portability laws that would allow customers to move their existing numbers to any carrier, orange needed to cement its strong position in a market ripe for attrition.

Case Study

To illustrate how direct mail enhances digital campaigns, Royal Mail sent senior marketers a direct mail pack that challenged them to "make a man" of their digital communications.

Research Paper

Despite the growing economic significance of immigrant consumers in most Western societies, there is no known study that has empirically investigated the effectiveness of advertising campaigns, which purposely addresses the immigrants’ special needs, values, and cultural characteristics.

Research Paper

Groups discussions were undertaken in six European countries, and in Israel, the USA and Korea, to explore likely user interest in the next generation of mobile phones (3G).

Research Paper

Children's Television Workshop (CTW) develops educational TV for children, worldwide. The paper describes three research projects conducted for CTW: 1) the development of New Kid City, an interactive multimedia service; 2) in Israel, viewing and attitudes of parents and children to the TV programme Rechov Sumsum/Shara'a SimSim; 3) a segmentation (cluster analysis) study of the audience for Sesame Street.