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Research Paper

Two-stage sampling has commonly been used in surveys of households and individuals. The standard strategy is first to stratify the frame population, then determine a reasonable number of primary sampling units (PSUs) within each stratum, to choose some of these with probability proportional to size (first stage) and, finally, to draw sampled units randomly within each cluster (second stage).

News

LONDON: Rupert Murdoch, it seems, carries more weight with the UK government than its electorate or the UN - a revelation that may not be lost on Dow Jones' controlling Bancroft family when they meet Monday to discuss the mogul's bid to take over ...

Article

Roderick White (editor of Admap), Peter Mouncey (editor of the International Journal of Market Research) and James Aitchison (editor of WARC.com) reported on the daily proceedings of the ESOMAR Congress 2006, held in London, 18-20 September 2006.

Research Paper

This paper details the difficulties of conducting market research in a war torn country such as Iraq.

News

The UK's largest newspaper group Trinity Mirror reports sales of its flagship national daily, the Daily Mirror, have slumped after a hoax picture scandal.

News

Fox News' stridently pro-Bush stance during the recent war in Iraq helped it overtake the previous sector leader CNN, becoming the most popular information channel.

News

German television giant ProSiebenSat.1 believes the TV ad market reached its nadir after the war in Iraq eroded its earnings.

News

The received wisdom among Britain's media pundits was that June 2003 was never going to look good on ITV’s advertising books.

Article

Joe Mandese discusses the effect the war in Iraq may have on advertising expenditure. He quotes Sally Shoquist of Empower Media Marketing who believes that in a short conflict marketing would simply put spending on hold and,on an annualised basis, the impact would be relatively slight.

News

Britain's teetering economy will suffer further if America’s planned war on Iraq pursues its seemingly inevitable course, according to an update Wednesday by the Bank of England .

News

Publicis Groupe chairman Maurice Levy was in Cassandra mode on Tuesday when unveiling the agency giant’s numbers for the half-year to June 30.