Gilad Kat, WARC Media Awards, Shortlisted, Effective Channel Integration, 2018
Hair care brand Pantene in Israel decided to revitalise its Beautiful Lengths campaign, a global charity drive that enables people to donate hair for women who have lost their own due to cancer treatment.
Effie Worldwide, Bronze, North America Effies, 2017
This case study looks at how Always, a sanitary protection brand, created the Girl Emojis #LikeAGirl campaign, which ran in the US, Canada, Europe and Asia, to demand, and create, new non-stereotypical emojis reflecting real girls.
Pnina Wiessman, WARC Prize for Innovation, Entrant, 2016
This case study describes how Mizrahi Tefahot, one of the leading banks in Israel, created a strategy to bring happiness to banking, differentiating itself from the competition and growing its customer base.
Moti Zwilling, WARC Prize for Innovation, Entrant, 2014
This case study describes how researchers at the School of Business Administration, Bar-Ilan University, Israel, developed a tool to to assist advertising agencies to select the best product campaign endorser successfully from a list of a given candidates.
Ruthie Brandman and Christiane Schmitz-Trebeljahr, ESOMAR, Qualitative, November 2014
This paper explains how Cognitive Interview (CI) can be applied to qualitative market research, using examples from Germany, Israel and the US which generated insights on the detailed perceptions of a retail environment.
Rachel Friend, WARC Prize for Innovation, Shortlisted, 2013
This case study describes a campaign that aimed to reconcile Israeli and Palestinian people. It outlines an initiative to encourage blood donation by victims of violence on one side of the Israeli-Palestinian conflict to victims on the other, as a way to reframe the context as one based on commonality not difference.
Cannes Creative Lions, Creative Effectiveness Lions, 2011
Latet's 'Empty Table' campaign aimed to raise awareness of the issue of poverty in Israel. Latet used the setting of 1.3km of empty dinner tables ready for a Holy day dinner in Rabin Square in Tel Aviv, with a billboard behind stating, "Give 200,000 Holy Day meals.
This case study explains how Coca-Cola used a music-based branded content platform and a campaign across TV, social media and on-ground, to connect people in Arab countries by encouraging them to sing together.