Seppo Laaksonen, International Journal of Market Research, Vol. 50, No. 3, 2008, pp. 403-417
Two-stage sampling has commonly been used in surveys of households and individuals. The standard strategy is first to stratify the frame population, then determine a reasonable number of primary sampling units (PSUs) within each stratum, to choose some of these with probability proportional to size (first stage) and, finally, to draw sampled units randomly within each cluster (second stage).
LONDON: Rupert Murdoch, it seems, carries more weight with the UK government than its electorate or the UN - a revelation that may not be lost on Dow Jones' controlling Bancroft family when they meet Monday to discuss the mogul's bid to take over ...
Roderick White, Peter Mouncey and James Aitchison, Event Reports, ESOMAR Congress, September 2006
Roderick White (editor of Admap), Peter Mouncey (editor of the International Journal of Market Research) and James Aitchison (editor of WARC.com) reported on the daily proceedings of the ESOMAR Congress 2006, held in London, 18-20 September 2006.
Joe Mandese, Admap, March 2003, Issue 437, pp. 8-8
Joe Mandese discusses the effect the war in Iraq may have on advertising expenditure. He quotes Sally Shoquist of Empower Media Marketing who believes that in a short conflict marketing would simply put spending on hold and,on an annualised basis, the impact would be relatively slight.
This case study explains how Coca-Cola used a music-based branded content platform and a campaign across TV, social media and on-ground, to connect people in Arab countries by encouraging them to sing together.
This case study describes how Oreo, a sandwich cookie from the United States, orchestrated a global integrated marketing campaign with regional variations, drove record-breaking cookie sales and built equity for the brand.