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News

SINGAPORE: Postr is a New Zealand start-up whose app gives rewards to users in exchange for their Android devices hosting banner ads, and the company's founder and CEO hopes the concept will make people love advertising again.

Case Study

This case study explores how The Miami HEAT, a professional basketball team who compete in the NBA, ran a national campaign in the US to create the ultimate fan engagement platform, with a revolutionary app at its center.

News

SAN FRANCISCO: Despite lingering concerns among publishers that their affiliate marketing revenue expectations have not been met, nearly nine-in-ten (86%) expect to maintain or increase their spend in the future, a new survey has found.

Article

This article examines The Google project, a digitally powered cluster of billboards on which the content was updated to fit with the events of the day, run in London's Old Street area.

News

LONDON: Despite high-profile copied features from Facebook's Instagram, Snap remains confident that it can resist the social network's competition as the company posts losses of $2.2 billion.

News

MENLO PARK, CA: As social media giant Facebook continues to get bigger, its focus is shifting from connecting friends and family to building communities and to improving the metrics on offer to advertisers.

News

SYDNEY: Faced with a sharp decline in Australian media agency bookings in February, Facebook is meeting with both agencies and clients as it seeks to establish a "client council" to help it understand how it can do better.

News

SAN FRANCISCO: Starting this week, Facebook is rolling out call-to-action features to all publishers using its Instant Articles format that are aimed at helping publishers to drive more digital conversions.

News

LONDON: The Times has maintained a hard paywall since 2010, yet the British national newspaper has seen a surge in usage of its paid-for mobile app since an extensive redesign last year coupled with a focus on an editions-based schedule.

News

MUMBAI: PayTM, the start-up backed by Chinese e-commerce giant Alibaba, currently dominates the digital payments market in India, but it could face a serious challenge from WhatsApp, the Facebook-owned messaging service.

News

LONDON: A number of leading online publishers in the UK are embracing branded content to the extent that they are now merging their editorial teams as they adapt to this growth area.

Case Study

This case study describes how, after losing a jewellery client, ad agency DDB Group Hong Kong planned, developed and launched CRAFTED BY MY HEART, an iOS mobile app that allows users to customise jewellery with their heartbeat, to gain exposure for the agency.

Case Study

This case study describes how Turkcell, Turkey's largest telco, turned its focus onto diabetes - a misunderstood and stygmatised condition in Turkey - and created a way to help diabetics through a healthmetre.

Case Study

This case study describes how UK publisher Penguin Random House maximised a small budget to promote its crime author Tim Weaver, by creating a serial podcast called MISSING.

Case Study

This case study describes how Black Mirror, a new rapid insights smartphone app, was launched into the Australian market by CHE Proximity.

News

NEW YORK: Following the decisions by Facebook and YouTube to allow the Media Ratings Council (MRC) to audit their advertising metrics, pressure is growing on other digital platforms to follow suit.

Case Study

This case study describes how Hindustan Unilever integrated digital media to build a multiplatform strategy and brought all of its brands together in its BeBeautiful website, to engage beauty consumers online.

News

NEW YORK: The ad-supported internet contributed $1.121 trillion to the US economy last year, or more than twice what it did in 2012, according to a new academic study.

Opinion

The news that Facebook has created its first app for VR headsets shows that the company is trying to remind people of its position as a leader in the field, how much 360° content there now is, and its ambitions to move onto new screens.

News

SINGAPORE/NEW YORK: Google's Accelerated Mobile Pages (AMP) will be extended to a new audience of more than one billion people in Asia Pacific after the tech giant announced partnerships with a series of major regional internet companies.

Opinion

Prior to making a purchase online, the chances are you will have been exposed to some form of advertising from that brand – consciously or subconsciously – at some point during the customer journey.

News

NEW DELHI: Netflix, the US video streaming giant, is aiming to reach more Indian viewers after announcing a strategic partnership with Airtel, Videocon d2h and Vodafone, the country's leading telecom and direct-to-home (DTH) providers.

Case Study

This case study describes how Spotify, a music streaming service, utilised data to increase brand awareness in the Canadian market.

News

HONG KONG: Surprisingly, for a music-streaming site, Tencent-owned Joox eschews audio advertising, preferring to focus its monetisation efforts on video and interactive advertising formats, at which it claims some success.

News

SAN FRANCISCO: Facebook is ramping up its challenge to YouTube and seeking to attract more ad dollars after announcing the debut of a new video app for smart TV.