MUMBAI: VICE, the youth media brand, has officially launched its operation in India, in partnership with The Times of India Group, as it targets what will be the youngest country in the world in a couple of years’ time.
LONDON: Sky, the entertainment and communications company, was the biggest advertiser on traditional media (i.e., excluding internet advertising) in the UK in 2017, spending £197.1m over the year according to new data from Nielsen.
NEW YORK: Netflix, the video streaming service, has built a reputation for creating award-winning original shows, such as House of Cards, but it has emerged that a full 80% of its viewing in the US actually comes from licensed TV and movie content.
NEW YORK: NBCUniversal (NBCU), the media and entertainment group, has launched a new, unified advertising metric that it says will measure all ad impressions from clients across all its viewing platforms.
AUSTIN, TX: Comcast, the cable and broadcasting company, is generating extremely valuable consumer insights from the voice-activated remote controls that are now being used by many customers of its X1 service.
SYDNEY: Younger Australians are turning away from watching sport, choosing instead to tune into streaming video services for regular doses of comedy, action and sci-fi, according to research conducted by Ampere Analysis.
NEW YORK: More than half (55%) of American households now subscribe to at least one video streaming service, collectively spending $2.1bn a month on services like Netflix, Amazon Prime and Hulu, a new survey has found.
NEW DELHI: US streaming giants Amazon and Netflix are tapping into Indian viewers’ preferences for local content and, more specifically, regional language content as internet penetration spreads beyond the cities and into rural areas.
GLOBAL: Publishers are on the front line for GDPR compliance and have a unique opportunity to deliver transparency and boost consumer trust while also addressing issues such as ad blocking, an industry figure maintains.
SYDNEY: The use of subscription video-on-demand (SVOD) services in Australia has almost doubled in the past three years, according to a new study, with people now spending an average of 8.75 hours per week viewing content via this channel.
Jack McLaren, Dan Radford, WARC Media Awards, Gold, Best Use of Data, 2017
Disney launched Rogue One, its second film in the Lucasfilms Star Wars franchise, using a data and technology infrastructure that enabled a personalised video and content experience across multiple platforms.
Ed Cracknell, WARC Awards, Gold, Effective Social Strategy, 2017
This case study shows how BT Sports, a sports broadcaster, successfully kicked off its summer programming in the UK with a campaign that recreated famous football moments and asked fans to submit their own.
Hristos Varouhas, Jamie Mackay and Kent Pearson, Account Planning Group Australia, Grand Prix, Creative Planning Awards, 2006
Despite significant marketing investment, prior to mid 2004 growth in the Australian broadband internet market had stalled at around 6% household penetration, well below that of similar OECD countries like UK, Canada and South Korea at the time.