News
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15 March 2017
MELBOURNE: As debate about diversity in the media and advertising continues in Australia, new research by Mumbrella has revealed that 73.9% of breakfast radio personalities across Australia's five biggest cities are male.
Case Study
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Integrated Marketing Communications Council Europe, Silver, 2016
This case study describes how the Dutch-speaking Belgian radio station Studio Brussels capitalised on Dave Grohl's broken leg, an injury sustained in Gothenburg, cancelling the rest of the Foo Fighters' upcoming tour dates, including Rock Werchter, Belgium's biggest rock festival.
Case Study
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Aneez Haiyoom, WARC Prize for Innovation, Entrant, 2016
This case study describes how Suno FM, one of seven Hindi radio stations in UAE, partnered with Twitter to stand out from its competition and increase its listenership.
Case Study
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Integrated Marketing Communications Council Europe, Gold, 2015
This case study explores how Spin 1038, a local radio station in Dublin, created a campaign that embraced the station's changing demographic and engaged media buyers in a creative way.
Case Study
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Patrick Collins, MRS Awards, Winner, December 2015
This case study demonstrates how BBC 1Xtra, a digital radio station for 15-24-year olds, particularly from ethnic minorities, has found an audience-led strategy to maximise the potential of existing assets on air, online and with ongoing outreach.
Article
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Darika Ahrens, Admap, October 2015, pp. 15-15
This article discusses advertising in podcasts, where the lines between ad and programme content is sometimes blurred.
Case Study
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Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015
This case study describes how Turkey's Acik Radio (Open Radio), increased its audience and funding in an atmosphere of escalating restriction.
Article
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Joseph Clift, Event Reports, Advertising Week Europe, March 2015
This event report looks at the marketing opportunities being thrown up by the growth of digital audio services, whether streaming or podcasting.
Article
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Nielsen, January 2015
This report highlights trends in music consumption in the US for the year 2014.
Case Study
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MRS Awards, Finalist, December 2014
This article describes the person-centred research approach adopted by Reprezent, a community radio station in London, which wanted to improve its understanding of the disenfranchised young people it serves.
Case Study
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Integrated Marketing Communications Council Europe, Silver, IMC European Awards 2014
This case study shows how a novel approach to Christmas cards helped Czech Radio, the national broadcaster of the Czech Republic, create the number one branded app during the holiday season.
Case Study
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Direct Marketing Association - US, Bronze, DMA International ECHO Awards, 2014
This case study explains how Prisa Radio, a Spanish station, showed its listeners the power of music with a story about Alzheimer's disease.
Case Study
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Cannes Creative Lions, Creative Effectiveness Lions, 2014
This case study describes a campaign by Music for Life (MfL), a charitable project organised by radio station Studio Brussels, which sought to raise awareness and support for people with dementia in the Flemish area of Belgium.
Case Study
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Institute of Communication Agencies, Silver, Canadian Advertising Success Stories, 2014
This case study describes how Bell Media rebranded its radio station RockDétente to become 'Rouge FM' and appeal to women aged 35-44 in Quebec, Canada.
Case Study
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Milan Agnihotri, Ben Chew and Gavin Goh, WARC Prize for Asian Strategy, Entrant, 2013
This case study describes a campaign by BFM 89.9, Malaysia's business radio station, to raise Malaysian citizens' awareness about heart attacks – the country's number one cause of death – in support of World Heart Day 2012.
Case Study
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Cannes Creative Lions, Creative Effectiveness Lions, 2011
This case describes how Studio Brussels, a Belgian radio station, engaged its audience by using online and social media to pay tribute to Michael Jackson following the singer's death in June 2009.
Article
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Gale Global Industry Overviews, 2011
This paper provides an overview of the global broadcast radio industry. The paper gives a snapshot summary, with additional sections on the industry's development, organisation and structure, current conditions and its leading companies and countries.
Case Study
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Direct Marketing Association - UK, Bronze award, 2010
The Capital FM radio station wanted to promote its 2010 Summertime Ball and attracting new listeners with the related buzz.
Case Study
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Direct Marketing Association - US, Silver, ECHO Awards, 2010
KCSM-FM had to increase donations to its all-jazz programming. The radio station launched a four-part direct mail campaign that prompted previous donors and other prospects to download a special KCSM playlist from Amazon, which would result in a donation.
Case Study
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The Communications Council, Gold, Australian Effie Awards, 2010
Iconic independent radio station FBi totally reinvented their fundrasing model in order to survive in the face of financial problems.
Case Study
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Ian Mitchell, Marcus Leigh, Caroline Hart and Thomas Hill, Institute of Practitioners in Advertising, IPA Effectiveness Awards 2009
This paper demonstrates how a new approach to radio station promotion was able to change the fortunes of Key 103, a local radio brand whose market share and historical pre-eminence had come under sustained pressure from competitors.
Case Study
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Tim Millar, Account Planning Group - (UK), Bronze and Best Campaign from a Smaller Agency award, Creative Strategy Awards 2007
In 2005 the BBC's Radio 1 station had never advertised online before. But it was patently clear that it was the web that presented its biggest threat.
Case Study
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Effie Worldwide, Gold, Global/Bronze, Consumer Electronics, Effie Awards 2007
Canon expected much when it launched its digital Single-Lens-Reflex (SLR) camera, the EOS 350D in 2005: double volume sales and defend its market share against Nikon.
Case Study
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Effie Worldwide, Silver, Media Idea, Effie Awards 2007
Using the outdoor medium in a novel way, the St. Louis Cardinal/KTRS campaign created a deafening buzz.
Case Study
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Helen Dickinson and Debra Cundle, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 2006
This 2004-05 campaign for the GMG Radio Group set out to launch a new station, Smooth FM, which has gone on to become the second largest station in the North West of England.
