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Case Study

This case study explains how The Sun, the British newspaper, successfully introduced charges for a previously free fantasy football platform by using influencers and social media ads.

Case Study

This case study shows how Trinity Mirror, a news publisher, redefined the UK mass media market and positioned itself as a gateway for advertising businesses to engage with it through media placements.

News

HONG KONG: The New York Times (NYT) is opening an office in Hong Kong for its brand marketing content agency, T Brand Studio, to serve new and existing clients in the Asia-Pacific region.

Case Study

This case study explores how the American newspaper, The New York Times challenged the rival, non-traditional media which were eating into its market share through a VR app.

News

MUMBAI: Despite the global slump in print media, the Indian print media industry has grown 4.87% in the decade 2006-2016, according to figures released yesterday.

News

NEW YORK: Two Pulitzer prize-winning newspapers find themselves on different ends of an industry in transition, as declining print advertising revenues threaten bottom lines.

News

SYDNEY/WELLINGTON: A full quarter of Fairfax Media's news staff in Australia – 125 journalists in total – have been made redundant, with cost cuts also looming in New Zealand as declining print sales and advertising revenues continue to ...

News

AUSTIN, TX: The New York Times has used advertising to help create a "long-term view" about its brand – a goal with particular significance at a time of challenges both from a revenue perspective and from President Trump.

Article

This event report outlines how The New York Times is seeking to build its brand at a time of considerable turmoil in the media industry.

Article

This event report discusses some of the challenges facing newsbrands, including the rise of "fake news", falling trust in media, ad fraud and questionable metrics from some of the main digital players.

News

LONDON: Newspapers may have their problems regarding falling print circulation, but newsbrands still command extensive reach via digital platforms, offer a trusted environment for brands and can significantly boost ROI, an industry figure argues.

Case Study

This case study describes how FT.com, the online division of the British business newspaper The Financial Times, redesigned its renewals and Step Up communications, primarily through email.

Article

This event report outlines the lessons learned by The Washington Post, the news title, following a range of innovative digital experiments involving tools like chatbots and Amazon Echo.

News

DALLAS: Some 29% of US broadband households get most of their news from social media platforms, such as Facebook and Twitter, although a slim majority of consumers feel that TV is more authentic than online video, a new study has found.

Opinion

Mis-represented facts, blatant lies, dubious content – call it what you like but one thing is for sure: fake news is big news.

News

NEW YORK: Political uncertainty and fake news are driving consumers back to news brands they feel they can trust, new figures suggest.

Opinion

According to Luther Van Dross and Janet Jackson, the best things in life are free. There's a lot of evidence out there to support this.

Case Study

This case study reveals how Dream Team, a fantasy football game promoted by UK newspaper The Sun, used targeted email campaigns to attract new players and retain existing ones.

Case Study

This case study details how The Times, a national British newspaper, increased retention of subscriptions through targeted direct mail.

Article

This event report addresses how USA TODAY Network has developed its strategy to meet evolving consumer needs on mobile.

Case Study

This case study shows how Dainik Jagran, India's largest read newspaper, increased brand awareness using a campaign that gave young readers the chance to become editors of their own newspaper.

Case Study

This case study shows how Dainik Jagran, India's largest read newspaper, increased brand awareness by refocusing the public's attention and appreciation on to the Armed Forces.

Case Study

This case study shows how The Guardian, a newspaper brand, launched a bold campaign claiming ownership of the weekend to directly engage with its loyal readers.

Case Study

This case study shows how Dainik Jagran, India's largest read newspaper, decided to counter a nationwide loss of values with its educational, cross-platform initiative.

Article

This event report details research from Trinity Mirror, the UK regional newspaper group, that sought to understand and segment its audience is a more contemporary way.