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News

AUSTIN, TX: National Geographic, the media group focused on exploration and science, has built an Instagram fan base topping 77m people with an unconventional approach that sees the brand hand control of its account to 105 photographers.

Article

This event report examines how Dennis Publishing, an independent UK publisher, successfully launched a version of its The Week magazine to appeal to the tween market.

Case Study

This case study shows how news publication The Economist successfully sublimated its global target audience using a careful paid social strategy.

Case Study

This case study explores how 'Mein Kampf - Against Racism', a book recreated to change the message of Hitler's book 'Mein Kampf', launched a national campaign in Germany.

News

SYDNEY: Fairfax Media is in an "innovate or die" situation according to a senior executive, as the company undergoes further restructuring to stay afloat in challenging times for Australian print media.

Case Study

This case study describes how UK publisher Penguin Random House maximised a small budget to promote its crime author Tim Weaver, by creating a serial podcast called MISSING.

News

HOLLYWOOD, FL: Marketers and publishers must double down on their efforts to support high-quality content in the face of "fake news" and "clickbait", a leading executive from Condé Nast has argued.

Opinion

According to Luther Van Dross and Janet Jackson, the best things in life are free. There's a lot of evidence out there to support this.

Case Study

This case study describes how The Economist, a weekly news magazine, increased subscriptions among millennials in EMEA, Latin and North America through targeted social media.

Research Paper

This paper describes a UK research project by Egmont Publishing to explore whether time-poor parents still read to their children and, if so, whether they use a digital device or a print book, and the emotional drivers around this activity.

Case Study

This case study shows how The Economist, an international news publication, used a targeted campaign to increase its reader base and sales.

Case Study

This case study explains the Economist Magazine's effort to onboard younger subscribers, by prompting unseen targets to click, read, and join the prospect pool through provocative messaging.

Article

This event report explains how NME, the music magazine, has adapted to the digital age by focusing on digital and making its print magazine free.

Article

In this event report Condé Nast presented seven 'deadly sins' and seven 'golden rules' of magazine publishing.

News

HONG KONG/LONDON: The Economist, the UK current affairs magazine, has become the first publisher to use mobile messaging app Line to send audio alerts as it seeks to increase readership in Asia and other markets.

Case Study

This case study details how The Economist¸ a weekly news magazine, increased its subscription base in the U.K. through a novel use of food and beverage carts.

Article

This event report shows how 1843, a style and culture magazine published by The Economist Group, used digital insights to build its strategy both offline and online.

Article

This event report looks at how one publisher has effectively used programmatic to increase its reach while also generating sales leads and conversions.

Case Study

This article describes The Economist's campaign to rescue the magazine from a plateau in subscriptions, caused by perceptions of elitism among prospective audiences.

Case Study

This case study explains how Femina, a women's magazine, engaged digitally savvy Indian women and drove brand affinity with a celebrity-led campaign.

Case Study

This case study shows how The Economist, a UK business magazine, increased its sales and brand awareness using a targeted campaign.

Article

This event report discusses how The New Yorker, the magazine owned by Condé Nast, boosted online readership and subscriptions by changing its approach to paywalls.

Case Study

This case study describes how Spanish football magazine Libero created a new market for a quarterly about the game in the context of a lifestyle environment.

Article

This event report shows how Playboy, the men's magazine and online publisher, drove huge growth in its digital traffic - especially among millennials - by adopting a "safe for work" policy on the web.

Case Study

This case study explains how The Economist uses a Facebook page for the Asia-Pacific region to tailor content and improve its customer service.