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Advertising expenditure & forecasts

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AMSTERDAM: Online advertising expenditure in Europe topped €40bn in 2016, with central and eastern European (CEE) markets contributing more to growth than ever before, according to new data.

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BEIJING: Total media advertising expenditure in China is forecast to reach RMB 581bn (US$84.4bn) in 2017 with internet spending accounting for 57.2% of that, according to new figures from GroupM.

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SYDNEY: Australia's newspaper industry, already reeling from a series of editorial cutbacks at leading titles, has been hit by another blow, as year-on-year print advertising revenues plummeted in April.

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NEW YORK: A majority of marketers intend to increase spending on public relations both internally and externally over the next five years, as the discipline takes a more important role within the marketing mix, a new report shows.

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This article looks at total UK adspend, which is expected to rise by 2.5% this year, following an increase of 3.7% in 2016 - adspend is forecast to reach £21.9bn in 2017, compared to £21.4bn the previous year.

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GLOBAL: Just two companies – Google and Facebook – captured 64% of all the growth in global adspend between 2012 and 2016, according to a new study.

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TORONTO: Two thirds of big brands will increase online adspend in 2017-18 despite growing concerns around performance metrics and viewability, a new report finds.

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NEW DELHI: Though many marketers are worried about the impact of India's fast-approaching GST roll-out on consumer purchases, new research indicates ad spend may be boosted as a result.

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This report provides evidence of how advertising - with an estimated global spend of $542 billion in 2016 - plays a crucial role in driving national economies and generating growth.

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This article looks at global television adspend, which is expected to fall 2.5% to US$197bn in 2017, due in part to contraction in two of the three largest markets: the US and China.

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SHANGHAI: Alibaba, the Chinese e-commerce giant, is expected to attract almost one-third (31.9%) of all digital advertising expenditure in China this year, according to the latest estimates from eMarketer.

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This article looks at the UK adspend forecast, which is expected to rise 3.2% in 2017, following estimated growth of 4.4% in 2016, according to data from the Advertising Association/WARC Expenditure Report.

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NEW YORK: Marketers at consumer packaged goods (CPG) brands now spend more on digital than all forms of traditional advertising, a new survey has revealed.

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This article looks at global sponsorship, which is forecast to rise 4.5% to $62.8 billion globally in 2017 - some 6% of global marketing spend.

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NEW YORK: The North American sponsorship market – the largest in the world – is expected to grow more slowly than the global market in the coming year, at 4.1% compared to 4.5%.

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GLOBAL: The value of the Chinese advertising market grew 3.5 times from 2006 to 2015, while the US market remained unchanged over the same period, new research from Warc has revealed.

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This report summarises the data stored in Warc's Adspend Database, which tracks advertising expenditure for eight media in 96 individual markets back to 1980. The report outlines major shifts in the allocation of advertising budgets by media channel and global region.

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BANGKOK: Advertising expenditure in Thailand plummeted by 42.6% in November as the nation mourned the death of its long-reigning monarch, according to new figures.

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GLOBAL: Global advertising expenditure is expected to maintain steady growth in 2017 despite the uncertainty triggered by the US presidential election and the UK's referendum on EU membership, according to a series of new agency forecasts.

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This paper reports on the findings of the IAB Video Center of Excellence, which undertook desk research, alongside consultation with practitioners and industry experts to provide perspectives and insights on the video advertising ecosystem.

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This paper brings together findings about the digital advertising ecosystem for 2016; the ad-supported internet has so far showed huge growth in spend and employment, suggesting exponential growth in 2017.

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This article predicts a 2016 rise of 4.2% to US$386bn, based on 12 key markets, according to Warc's International Ad Forecast.

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This article predicts the total UK adspend to rise by 4.2% in 2016, based on the latest data from the Advertising Association/Warc UK Expenditure Report.

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This article summarises Warc's latest adspend forecast for the US, extending to 2016 and 2017.

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This article summarises Warc's latest adspend forecast for India, extending to 2016 and 2017.