GLOBAL: Advertiser expenditure on online video continues to grow rapidly thanks to a boom in mobile consumption and most of that spending is going on social platforms – despite concerns over brand safety and ad fraud – according to a ...
LONDON: Print has seen an unexpected rise in advertising spend, while the latest Advertising Association/WARC Expenditure Report also finds that total UK adspend grew 5.9% to £5.7bn in Q1 2018, 1.3 percentage points (pp) ahead of forecast.
GLOBAL: Global advertising expenditure is expected to grow by 3.9% to $613.5bn in 2018 and advertisers in Asia-Pacific will account for 41% of the increase, according to a new study from Dentsu Aegis Network.
JAKARTA: Advertising expenditure in Indonesia has risen during this Ramadan compared to last as people have spent increased leisure time watching TV, new data indicate, while retail spending is also expected to surge.
HONG KONG: Digital media revenues in Hong Kong are forecast to grow at a compound annual growth rate (CAGR) of 5.1% over the next four years while non-digital media slowly shrinks, according to a new PwC report.
LONDON: Spending on traditional media channels has suffered for several years at the hands of a succession of digital ones – internet, mobile, social – but there are signs of change that could herald a more stable future.
LONDON: UK advertising expenditure hit a record £22.2bn in 2017, with spending exceeding £6bn in the final quarter of the year, according to the Advertising Association/WARC Expenditure Report, the definitive measure of advertising ...
LONDON: Sky, the entertainment and communications company, was the biggest advertiser on traditional media (i.e., excluding internet advertising) in the UK in 2017, spending £197.1m over the year according to new data from Nielsen.
SINGAPORE: Marketers in Asia-Pacific will outspend their international counterparts in digital channels this year, with an estimated 45% of all adspend going into digital compared to an average 40% in other markets.
SYDNEY: Australian online advertising expenditure hit A$7.9bn in 2017 with classifieds emerging as the fastest-growing format as the rate of growth slowed in the traditional engines of display and search.
HONG KONG: Online advertising, including interactive and mobile, accounted for 55% of advertising budgets in Hong Kong last year, according to a new survey which suggests online channels will continue to drive adspend growth in 2018.
GLOBAL: Successful brands allocate 13% of their media budgets to out of home advertising, while the channel’s share of global display adspend has remained stable over the last decade, according to a new analysis of the sector by WARC Data.
This article, taken from the Warc Toolkit 2017 report, discusses how to achieve marketing effectiveness in the digital age by striking the right balance between close targeting and mass reach, and between short- and long-term strategies.
Mobbie Nazir, WARC Best Practice, November 2016
This paper explores the use of social within the roster of a campaign's media use; a broad term, it refers to a collective of online communication channels built on community-based input, interaction, content-sharing and collaboration.