John Griffiths, WARC Webinars, November 2017
John Griffiths, Founder of Planning Above and Beyond Ltd, discusses how Account Planners can prepare for the future, as we hurtle towards automation and management consultancies begin to get their foot in the agency game.
NEW YORK: Authoritarian regimes often borrow from advertising and marketing to forward their agendas, with China and Russia currently demonstrating this theory in practice, according to a paper published in the Journal of Advertising Research ...
Steve Hastings, WARC Exclusive, March 2017, pp. 47-47
This short article looks at John Griffiths' and Tracey Follows' '98% Pure Potato' which explains the origins of advertising account planning, from its early beginnings in the 1960s in the UK, and goes on to examine its present and future.
Faris Yakob, Admap, March 2017, pp. 13-13
This article uses an old video of David Ogilvy giving a talk about direct marketing to create a not-quite-Socratic dialogue about the way forward for brand advertising, and what it can learn from its direct-marketing cousins.
Chris Walmsley, WARC Exclusive, January 2016, pp. 47-47
This Speed Read summarises the book 'The Anatomy of Humbug' by Paul Feldwick, which argues that the advertising industry can only deal with the rapidly changing media landscape if it both understands its past and rethinks its entrenched habits of thought.
Les Binet and Sarah Carter, Admap, May 2012, pp. 9-9
Les Binet and Sarah Carter contend that most people who work in advertising are young, which means many don't have a knowledge of anything that happened beyond the immediate past, and those that do won't mention it in case they appear old.