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Research Paper

This paper explains how Kantar TNS Cambodia turned LGBT opponents into allies through a research guided program strategy.

News

LONDON: Stonewall, the LGBT rights charity, is launching its first brand campaign in ten years as it seeks to tackle an alarming rise in reported hate crimes against gay, lesbian, bisexual and transgender people in the UK.

News

NEW YORK: Grindr, the gay dating app, has launched a digital magazine that aims to circumvent potential advertisers’ fears about brand safety.

Opinion

As more brands are engaging with LGBTQ messaging, a new report from Ebiquity reveals the state of play.

Article

This report analyses the current state of LGBTQ portrayals in advertising, with brand examples and key learnings for marketers who wish to engage this audience.

Article

This article covers how NAB, one of Australia’s leading banks, is repositioning its brand as one of inclusion with storytelling, on-site activations and sponsorship of an LGBT event.

News

LONDON: Some of the biggest brands in the UK are sponsoring Pride in London 2017, the LGBT+ event that kicked off at the weekend, but one of its organisers has called on marketers to do more to help stem a rise in anti-gay hate crimes.

Article

This article explains the rise of cultural diversity in Australian advertising campaigns, including LGBT and multicultural themes, and how agencies are working to boost diversity within their own ranks.

News

NEW YORK: Marketers seeking to reach LGBT consumers stand to benefit from looking beyond niche channels and using mainstream media, according to a paper published in the latest issue of the Journal of Advertising Research (JAR).

Research Paper

Gay and lesbian consumers increasingly are recognized as a lucrative target market. Advertisements more frequently incorporate images of gay and lesbian people; however, more research is needed to understand mainstream (heterosexual) consumer response to these advertisements.

Article

The article examines the winning strategy of Ireland's historic marriage equality campaign, Yes Equality, and how Ireland became the first country to usher in a new era of LGBT rights by public referendum.

Article

This article explains the factors and considerations for marketers when speaking to an LGBT audience in the United States, including facts and figures around the community and why brands should pay attention.

Research Paper

In this paper the authors explain how they investigated the issue of gender and the media in the UK, looking at how the audience feels about both the amount of coverage of men and women and their views on the quality and character of portrayal on TV, radio and online.

Article

This event report outlines how Target, the retailer, has adapted its approach to engaging LGBT consumers.

Article

This event report gives insight into how marketers can better target niche audiences rather than lumping them all together.

Article

This event report outlines how Wells Fargo, the financial services giant, has adapted its approach to engaging diverse groups of consumers.

Article

This event report addresses how Allstate, the insurance provider, is engaging with LGBT consumers.

Article

This event report demonstrates how Campbell's, the food manufacturer most famous for its soup, is driving innovation in marketing.

Case Study

This case study describes how Stockholm Pride raised awareness of the oppression of the LGBTQ community in Russia.

Case Study

This case study explains how Coca-Cola reminded Americans of its brand values with an equality-themed Super Bowl ad and careful planning to manage a predicted social media backlash.

Article

This event report demonstrates how Wells Fargo, the financial services group, has sought to become a trusted source of advice for lesbian, gay, bisexual and transgender (LGBT) customers.

Case Study

This case study describes how Peanut Butter Cheerios reached out to Canadian dads who were increasingly involved in everyday childcare choices.

Case Study

This case study describes how American baked snack brand Honey Maid responded to negative comments about its inclusive ad campaign with an online video distributed by its fans.

Research Paper

This paper analyses gender identity and gender representation in the UK media, helping the BBC, the broadcaster, to better serve its audiences.

Article

This article demonstrates how Honey Maid, a snack brand, grew sales and relevance in the US by showing it understood the changing face of the American family and supported LGBT parents.