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Puerto Rico

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Case Study

This case study describes how Banco Popular de Puerto Rico stimulated growth in the number of digital transactions undertaken.

Case Study

This case study describes how Jovenes de Puerto Rico en Reisgo (Puerto Rico Youth at Risk, PRYR) set out to combat the risks faced by youth from violence, drugs and other social problems.

Case Study

This case study describes a social media campaign by Puerto Rico's government, which targeted youth with an anti-crime message, in contrast to previous unsuccessful campaigns.

Case Study

This case study describes how Banco Popular, the banking group, confronted a social norm of welfare dependency in Puerto Rico through music.

Article

This event report discusses the Follow2unfollow campaign, which sought to reduce crime levels in Puerto Rico by making innovative use of Twitter to change the attitudes and habits of young consumers.

Case Study

In Puerto Rico, Banco Popular aimed to improve its brand popularity with this campaign.

Case Study

La Casa Protegida Julia de Burgos, a Puerto Rican charity helping victims of domestic abuse, found that the profile of their typical client had changed over 15 years.

Research Paper

This paper presents the Study on Low-Income Consumers (LICs) based on the Consumer Panel, with information from 14 countries in Latin America, including the South Cone (Argentina and Chile), the Andean Region (Peru, Venezuela, Bolivia and Colombia), Central America (Honduras, Nicaragua, El Salvador, Panama, Costa Rica and Puerto Rico), Brazil and Mexico.

News

Univision Communications – America’s leading Hispanic network – has acquired two television stations on the island state of Puerto Rico.

Article

The ability to evaluate a TV schedule on the basis of target audience Reach & Frequency (R&F) has become a major consideration in the assignment of media planning and buying responsibilities for major advertised brands.

Research Paper

This paper describes the variety of cultural differences present across the Spanish-speaking countries around the globe, derived from a 'ground-level' qualitative research study encompassing fourteen Spanish-speaking countries, territories and regions in Europe, and the North, Central and South Americas.