Ana Cláudia Hernandes Fioratti, ESOMAR, Latin American Conference, Rio de Janeiro, October 2006
This paper presents the Study on Low-Income Consumers (LICs) based on the Consumer Panel, with information from 14 countries in Latin America, including the South Cone (Argentina and Chile), the Andean Region (Peru, Venezuela, Bolivia and Colombia), Central America (Honduras, Nicaragua, El Salvador, Panama, Costa Rica and Puerto Rico), Brazil and Mexico.
William McKenna, Advertising Research Foundation Workshops, Media in Motion, December 1997
The ability to evaluate a TV schedule on the basis of target audience Reach & Frequency (R&F) has become a major consideration in the assignment of media planning and buying responsibilities for major advertised brands.
Hal Daume, ESOMAR, Qualitative Research, Singapore, 1997
This paper describes the variety of cultural differences present across the Spanish-speaking countries around the globe, derived from a 'ground-level' qualitative research study encompassing fourteen Spanish-speaking countries, territories and regions in Europe, and the North, Central and South Americas.