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Case Study

This case study explains how MEDCOM, a TV channel in Panama, promoted a local news segment by focusing on potholes and social media.

Case Study

Pedigree, the petfood brand owned by Mars, wanted to grow the market for packaged dogfood by attracting new users who were likely to stick to the first petfood brand they bought.


SUNNYVALE, California: Yahoo's first quarter results fell short of analysts' expectations as its revamped online search advertising system, dubbed Panama, failed to provide the hoped-for impetus to close the gap on market leader Google .


SUNNYVALE, California: Web search giant Yahoo says its Project Panama advertising revamp is paying dividends.


SUNNYVALE, California: Panama, the new and eagerly anticipated search-advertising portal from Yahoo, is to be unleashed one month ahead of its original launch date, according to an announcement Tuesday by the company's chairman/ceo Terry Semel .

Research Paper

This paper presents the Study on Low-Income Consumers (LICs) based on the Consumer Panel, with information from 14 countries in Latin America, including the South Cone (Argentina and Chile), the Andean Region (Peru, Venezuela, Bolivia and Colombia), Central America (Honduras, Nicaragua, El Salvador, Panama, Costa Rica and Puerto Rico), Brazil and Mexico.