SUNNYVALE, California: Yahoo's first quarter results fell short of analysts' expectations as its revamped online search advertising system, dubbed Panama, failed to provide the hoped-for impetus to close the gap on market leader Google .
SUNNYVALE, California: Panama, the new and eagerly anticipated search-advertising portal from Yahoo, is to be unleashed one month ahead of its original launch date, according to an announcement Tuesday by the company's chairman/ceo Terry Semel .
Ana Cláudia Hernandes Fioratti, ESOMAR, Latin American Conference, Rio de Janeiro, October 2006
This paper presents the Study on Low-Income Consumers (LICs) based on the Consumer Panel, with information from 14 countries in Latin America, including the South Cone (Argentina and Chile), the Andean Region (Peru, Venezuela, Bolivia and Colombia), Central America (Honduras, Nicaragua, El Salvador, Panama, Costa Rica and Puerto Rico), Brazil and Mexico.
This case study describes how Oreo, a sandwich cookie from the United States, orchestrated a global integrated marketing campaign with regional variations, drove record-breaking cookie sales and built equity for the brand.