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At the Festival of Media Latin America 2011, the sports marketing panel highlighted the impending opportunity presented by Brazil's hosting of the 2014 Football World Cup, followed by the 2016 Olympics.

Research Paper

This paper presents the Study on Low-Income Consumers (LICs) based on the Consumer Panel, with information from 14 countries in Latin America, including the South Cone (Argentina and Chile), the Andean Region (Peru, Venezuela, Bolivia and Colombia), Central America (Honduras, Nicaragua, El Salvador, Panama, Costa Rica and Puerto Rico), Brazil and Mexico.