Latin America
Rankings • WARC Creative 100, 2019
Case Study • Case Studies on WARC, 2016
Case Study • Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015
Case Study • Cannes Creative Lions, Creative Effectiveness Lions, 2013
Research Paper • Luis Woldenberg Karakowsky and Delores Sánchez, ESOMAR, Latin America, Mexico City, May 2012
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Article • Susie Hogarth, Bronwen Morgan, Michelle Fan, Anna Wilmot, Matthew Taylor and Tarek Chaudhury, Admap Magazine, December 2018
Summarises the key findings from strategic insight consultancy Flamingo's new report, which looks at Generation Z and their expanding notions of authority. -
Case Study • Arturo Velazquez, Evert Santiago, Lorena Garcia, Carla McCloskey et al., WARC Awards, Entrant, Effective Use of Brand Purpose, 2018
Car brand Chevrolet created five car marque ambassadors and a 360-degree campaign around them to update the brand and boost sales in Mexico. -
Case Study • João Gabriel Fernandes, David Gross, Mariana Corradi, Mariana Nobis, WARC Awards, Silver, Effective Content Strategy, 2018
Beer brand Antarctica used a highly interactive campaign to increase engagement and awareness among young consumers in Brazil. -
Research Paper • Federico Barallobre and Sebastian Corzo, ESOMAR, Latin America, 2018
Quilmes, a beer brand in Argentina, wanted to relaunch its product and conducted research to investigate the most effective methods of doing so. -
Research Paper • Constanza Cilley, ESOMAR, Latin America, 2018
Voices Research & Consultancy, an agency in Argentina, conducted research to understand the tensions present in society across different ages. -
Case Study • Cannes Creative Lions, Shortlisted, Creative Effectiveness Lions, 2017
This case study shows how Barbie, the toy brand, reversed declining sales in the US using a social media campaign focused on the doll's aspirations rather than her looks.