Guatemala
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Case Study •
This case study explores how Kasperle, a prominent toy store in Guatemala, decided to address the pressing issue of missing children from a new perspective, making the abandoned toys, left behind by the abducted children, the stars in a peaceful march to raise awareness of this brutal reality.
Case Study •
This case study describes how Fritolay PepsiCo in Guatemala defended its most popular snack brand, Tortrix, against newer, cooler competitors.
Case Study •
This low-budget social media and mobile campaign aimed to tackle a major societal problem in Guatemala - violent assaults - by attracting the nation's youth to its cause.
Research Paper •
This paper tackles the transformation and configuration of various Latin American societies - Argentina, Brazil, Chile, Colombia, Costa Rica, Mexico, Nicaragua and Peru.