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Ecuador

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Case Study

This case study explains how Pinguino, a leading ice cream brand owned by Unilever, increased sales by helping people have fun during the summer in Ecuador.

Case Study

This case study describes how deodorant brand AXE used WhatsApp to communicate with young Millennial men in Ecuador.

Case Study

This case study describes how Coca-Cola used an innovative product redesign to drive user-generated content relating to the brand.

Case Study

This campaign for the Government of Ecuador sought to protect the nation's bio-diverse but oil-rich Yasuni National Park.

Article

International sports sponsorship opportunities can vary enormously and deciding appropriate and successful affiliations is critical for brand owners.

Research Paper

Small and medium enterprises (SMEs) represent an important sector for the growth of the Latin American economy.

Case Study

Pedigree, the petfood brand owned by Mars, wanted to grow the market for packaged dogfood by attracting new users who were likely to stick to the first petfood brand they bought.

Research Paper

The effectiveness of three commonly used methodologies for market size estimation, as well as their accuracy in explaining the future behavior of the automobile market in Ecuador, is addressed in this presentation.

Case Study

In November 2008, General Motors launched an online social platform targeted at 18 to 25-year-olds in six South American countries to encourage them to share their experiences when travelling by car.

Research Paper

This paper reflects the “new” relationship the young people of Latin America from Argentina, Chile, Colombia, Ecuador, Mexico and Uruguay connected to the Internet are establishing through this medium.