Esteban Vega-H. and H. Bernardo Creamer, ESOMAR, Latin America, Cartagena, May 2010
The effectiveness of three commonly used methodologies for market size estimation, as well as their accuracy in explaining the future behavior of the automobile market in Ecuador, is addressed in this presentation.
Nora de D'Alessio, ESOMAR, Latin America Conference, Buenos Aires, September 2005
This paper reflects the “new” relationship the young people of Latin America from Argentina, Chile, Colombia, Ecuador, Mexico and Uruguay connected to the Internet are establishing through this medium.
This case study describes how Oreo, a sandwich cookie from the United States, orchestrated a global integrated marketing campaign with regional variations, drove record-breaking cookie sales and built equity for the brand.