Neuro-Insight, Research on WARC, November 2018
Neuro-Insight found a new approach to planning and creative, which uses neuroscience principles tounderstand and harness the impact of sound, in order to boost campaign effectiveness in a changing media landscape.
Amy Rodgers, Sophie Harding, Steve Lok and Damian Ryan, WARC Webinars, October 2018
Steve Lok, global head of Martech at The Economist, Sophie Harding, trends and insights director at Mindshare, and Damian Ryan, partner at Moore Stephens, discuss findings from the recent Martech Report.
BV Padeep, Jayadev VK and Dushyant Gupta, ESOMAR, Congress, 2018
Unilever, a British-Dutch consumer goods company, experimented with digital communications by interacting with consumers worldwide using the same chat apps they use to communicate with their own contacts.
Dirk Huisman and Joris Huisman, ESOMAR, Congress, 2018
Voice technology, used in products such as Amazon’s Alexa, makes for a faster user experience and has potential to become a dominant mode of accessing the internet – but brands wishing to capitalise on it need to adapt their marketing models.
Emily Barley, Event Reports, Festival of Marketing, October 2018
The genesis of KLM Royal Dutch Airlines’ investment in social media and AI was the explosion of an Icelandic volcano which necessitated a crisis response to cope with passenger queries about cancelled flights.
Jay Chiat Strategic Excellence Awards, Shortlist, Nonprofit, 2018
Coverage Coalition, a grassroots collective of creative and media thinkers, united to get the word out about the Affordable Care Act (ACA), a healthcare reform intending to offer low-cost options to Americans.
Direct Marketing Association - US, Silver, 2018
Patrón, a brand of tequila, launched Cocktail Lab to serve up recipes based on personal preferences, behavioral insights, local trends, and occasions that successfully changed public perception of the brand globally.
Direct Marketing Association - US, Runner Up, 2018
Bacardi, an alcoholic drinks brand, created a Facebook chatbot integrated with Spotify to connect with millennials in the UK via bespoke playlists, and provide them the summertime feeling as winter approached.