Far from being the death knell of traditional retail, technology is playing a crucial part in re-inventing it, helping bring brands and stores closer to consumers, and several Asian markets are in the forefront of these developments.
Covers the current thinking and reading on the subject of artificial intelligence, a significant step for any industry that manipulates large quantities of data and has to make quick decisions based on those findings; in marketing the implications of AI are far-reaching.
Rarely thought of as best in class players in the voice space, Apple is the latest big company to acquire voice technology talent through its acquisition of PullString, a startup that makes voice experience design tools.
Entirely unstaffed convenience stores have become a realistic possibility in Japan after the country’s Ministry of Economy, Trade and Industry (METI) announced the success of a pilot project that involved many of Japan’s leading ...
Fashion brands could achieve heightened consumer engagement and loyalty through using technologies like Bluetooth and mobile apps to give each item of clothing a digital component – an approach that has been tested by Tommy Hilfiger.
A school of UX design thought posits that technology can become more useful to people if it becomes calm, that it should inform and create calm, that it should take up the smallest possible amount of attention.
Mattel, the toy manufacturer, is taking a nuanced approach to using digital technology in its products, in recognition of both the desires of parents and children, as well as the needs of its individual brands.
Move over Silicon Valley – it’s time to learn from how China does tech innovation, says Prof. Steven Van Belleghem Every year, I take groups of senior business leaders from across Europe on a series of ‘Innovation Tours’.
The New York Times, the American news organisation at the forefront of storytelling innovation, is exploring the opportunities that will come with the onset of 5G, the cellular technology that is set to be transformational for a host of content ...
Younger beauty buyers frequently prefer to use digital channels to search for product information, but they are also reluctant to lose the human touch that comes from talking to a sales assistant – and marketers need to resolve this, an ...
Procter & Gamble, the FMCG business, is fusing consumer insights and new technology to create goods and services that combine “what’s needed with what’s possible” according to chief brand officer Marc Pritchard.
Technology is a major driver of innovation in the beauty category, according to Tariq Kahn, VP of Customer Experience at Coty Inc., which houses international brands including Max Factor, Rimmel and Cover Girl.