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SAN FRANCISCO: Marketers increasingly expect that voice search and AI will be the next big things, but few are actively preparing for them, a new survey has found.

News

SANTA CLARA, CA: Driverless cars and smart city technologies will enable a new "Passenger Economy" to evolve, which is expected to be worth $7tr by 2050.

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This article examines the rise of the iPhone, its competitive market set, and the future for mobiles in the month of the tenth anniversary of the launch of the iPhone, which proved a game-changing invention.

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This event report examines how Visa, a financial services company, has taken advantage of technological advances and changes in shopping behaviours to affect payments.

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This article explores how brands can keep up with the rise of machines and achieve the best user experience through a combination of TV and social media.

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This report explores the effective use of media through insights from the winners of the 2016 WARC Media Awards and analysis from the 40-strong judging panel.

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GLOBAL: Last week saw the launch of the 2017 WARC Media Awards and now WARC's Media Casebook has been published to provide analysis about last year's winners, along with tips and advice for those thinking of entering this year's competition.

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SHANGHAI: Baidu, the Chinese internet giant, is to make its autonomous driving technology open source in a bid to create market dominance in the manner of Google's Android, a development which may accelerate the advent of driverless vehicles.

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This event report covers how Domino’s, the pizza chain, is leveraging new digital technologies to connect with consumers and drive sales.

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This event report outlines how Carnival Corporation, the cruise-line group, is delivering personalized experiences to guests using wearable tech and smart software.

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This event report outlines how 1-800-FLOWERS.COM, the US florist and gifting group, is leveraging new technologies to engage consumers.

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This event report outlines how MGM Resorts International, the hotels and entertainment group, delivers uniquely engaging experiences to guests visiting its Las Vegas-based hotels and casinos.

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This article presents advances in 3D, VR and AR technologies that are providing auto marketers with powerful experiential tools capable of generating deeper and more intuitive insights which can better engage consumers emotionally.

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This article demonstrates how Levi's, the fashion brand, leverages storytelling to remain at the forefront of culture.

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This report explores how BMW is tackling the three major business obstacles of autonomous driving, connectivity and electrification.

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This event report explores a number of themes that arose at the Mobile World Congress 2017, including new developments in 5G, mobile, IoT, and AR/VR.

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This event report explores the development of DeepMind, the London AI startup bought by Google in 2014, on the applications of their powerful technology.

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This article examines the rise of artificial intelligence usage in marketing and how it will impact the industry going forward.

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This event report outlines the lessons learned by The Washington Post, the news title, following a range of innovative digital experiments involving tools like chatbots and Amazon Echo.

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This article looks at how an Indian brand, Lechal, has come to the forefront of the movement to integrate fashion and technology with its line of interactive haptic footwear.

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MUMBAI: While chatbots offer new efficiency for customer service, brands can't forget the importance of human interaction, a leading Indian bank executive believes.

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This article explores the opportunities and challenges chat-bots could provide for brand to consumer communication in India.

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GLOBAL: Top executives from Microsoft and Nokia are among the final round of judges Warc is announcing for the 2017 Warc Innovation Awards.

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This event report outlines some of the core technological trends to have emerged from CES 2017.

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This event report outlines how Samsung, the electronics group, is recovering from a crisis involving its Note 7 smartphones, several of which caught on fire.