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News

NEW DELHI: Coca-Cola sees "huge opportunities" in India as it ramps up its innovation process and prepares to introduce a range of new products it believes will change the perception of the company.

News

SHANGHAI: Foreign brands can often find China a difficult market when they plan to launch a new product, but FMCG giant Unilever found that a streamlined innovation process helped it to get ideas to market in a shorter time than traditional ways.

Research Paper

This paper describes how, based upon item response theory (IRT) and its differential item functioning (DIF), two studies were designed to address two important issues – adopting effective items or inviting proper respondents – involved in the identification of successful new concepts, to test new concepts with different levels of newness.

Article

This event report outlines how Mondelez International, the food manufacturer, worked with a startup to create a new snack brand.

Research Paper

This paper explains how a streamlined innovation process helped Unilever get ideas to market in China in a shorter timeframe than traditional approaches.

Article

This article explains how the industry can get better at designing shelf tests that are optimised to provide actionable results once the analysis is complete, by taking a fresh look at best practices.

Article

This paper explains the concept of New Product Development (NPD) - the process of bringing a new product to market - and how to ensure its success.

News

PHOENIX, AZ: L'Oréal, the beauty group, represents an instructive example of how brands can effectively leverage search data in tracking and responding to new trends, a leading executive from Google has argued.

News

CHICAGO: McDonald's, the quick service restaurant chain, last week unveiled its global growth plan, which included a strong hint that it plans to roll out a home delivery service in its top five market to reignite sales and win back customers.

Opinion

I'm writing this article as my company, Chapter, celebrates its second anniversary. We may be 0.0001% complete on our mission, but it feels a big milestone, as around one in two businesses fail during this time period.

News

VEVEY: Nestlé, the Swiss food and drink giant, is focused on product and business innovation to drive future growth, two top executives have said.

Research Paper

Based on findings from four in-depth case studies within global brand manufacturers in the fast moving consumer goods (fmcg) industry, this paper develops a framework for understanding the organisational processes that support consumer co-creation within new product development (NPD).

Article

This event report outlines how Anheuser-Busch InBev, the brewing group, pursues innovation in the high-end craft beer space.

News

GLOBAL: Top executives from Microsoft and Nokia are among the final round of judges Warc is announcing for the 2017 Warc Innovation Awards.

News

LAS VEGAS: Fiat Chrysler, the automaker, believes that "smart is the new sexy" when it comes to building vehicles which will successfully attract millennial consumers.

News

NEW YORK: PepsiCo faces significant innovation challenges ranging across every aspect of its business, from manufacturing to distribution to marketing, according to two of the snack food giant's top executives.

Research Paper

This study distinguishes two features of a firm’s knowledge base - breadth and depth - and elucidates their interplay in determining new product performance.

Article

This article looks at what brands in the FMCG sector can do to ensure that new products are launched successfully, ensuring the right basis for future innovation.

Article

This article looks at the challenges faced by grocery brands as the UK supermarket giants move to emulate the discounters by reducing how many products they stock.

Article

This article explores the avoidable mistakes that have been known to damage, or worse, kill a brand, and discusses the measures that can be taken to evade these dangers.

Article

This article outlines how Procter & Gamble, one of the world’s largest FMCG companies, used virtual reality, programmatic buying and data innovation to transform its marketing.

News

GLOBAL: Marketers are no longer looking to traditional above-the-line campaigns when launching new products and services, turning first to social – with television well down the pecking order, according to new research.

Research Paper

This paper presents analysis by Nestle India and Nielsen that sets out to understand what it takes for new products and innovations to win in the long term, defined as 'beyond the first phase of life on the shelf'.

Research Paper

This paper details a study by Campbell, the food manufacturer best known for its soup, that aimed to solve the problem in product innovation and marketing of how to accurately and quickly translate a brand's promise through a product concept into a product specification.

Article

This article suggests that people are more concerned with taking ownership over personal health and wellness - there is a significant opportunity for healthcare marketing to bring design-led creativity and tech to deliver a personal experience.